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»Social Media

Stoli Wants To Raise The Bar With Millennials

The vodka market is as crowded as a downtown bar on a Saturday night – and Stolichnaya is looking to differentiate. That’s where the millennial male – a social animal – enters the picture. “Our key target is millennial men, ages 25 to 35,” Stoli brand director Sarah Gorvitz told AdExchanger. “We call them ‘authentic experiencers.’” For... Continue reading »
by Allison Schiff // February 9th, 2015 //
»
IHOP’s Data Strategy Stacks Up

A few years ago, pancake purveyor IHOP was doing more push than pull. “We typically did what many clients do – we pushed a lot of information,” said Kirk Thompson, IHOP’s VP of marketing, speaking at the Ad Club of NY’s MeasurementNOW conference in New York City on Thursday. “We knew a lot about [our... Continue reading »
by Allison Schiff // January 30th, 2015 //
»
The Buy Button Buy-In

What’s the hottest new digital toy? If you’re Facebook and Twitter, it’s the buy button. To recap: Facebook published a blog post explaining its experimentation with a buy button – currently with select small and medium-sized businesses – with which users can purchase goods directly through the Facebook platform. This announcement followed Twitter’s own dalliance with... Continue reading »
by Ryan Joe // July 25th, 2014 //
»
For Social Media Leads, Automation Begets Automation

The proliferation of customer relationship management (CRM) platforms and marketing automation platforms has allowed business-to-business (B2B) marketers to focus higher up the sales funnel and seek out vendors to automate lead gathering. At the same time, the growth of social media has provided a wealth of data on potential customers. It’s led some marketers to... Continue reading »
by Chris Swanicke // July 18th, 2014 //
»
Ad Tech Execs Debate The Future Of Twitter And Instagram, Market Consolidation

Are Twitter and Pinterest on their way out and is there room for other social networks? These were among the topics that advertising and marketing executives tackled on a panel discussion on day two of Ad Age’s Digital Conference. The panelists included Bob Lord, CEO of AOL Platforms; Scott Galloway of L2ThinkTank; Kelly Mooney, CEO... Continue reading »
by Judith Aquino // April 3rd, 2014 //
»
Yahoo Reports Q4 Results; Mayer To Take The Reins In Driving Ad Revenue

During Yahoo’s Q4 2013 earnings call Wednesday, CEO Marissa Mayer said the company intended to focus next year on mobile, social, video and native, and explained why former COO Henrique de Castro will not be replaced. Display advertising, excluding traffic acquisition costs, was $491 million, down 6% compared to $520 million for Q4 of 2012.... Continue reading »
by Judith Aquino // January 28th, 2014 //
»
Can Imgur Go Native? Image-Hosting Site Plans Migration Away From Display

If you’ve ever seen an online meme or a viral image (and these days who hasn’t?), chances are you either viewed it through the photo-sharing service Imgur (pronounced “imager”), or it was uploaded there first. Founded in 2009 by then-Ohio University computer science student Alan Schaaf, Imgur has seen its financial support structure evolve from... Continue reading »
by Ryan Joe // January 28th, 2014 //
»
Dynamic Signal’s Shift Into Employee Advocacy

Since Russ Fradin initiated Dynamic Signal following the $300 million acquisition of his previous startup, Adify by Cox Enterprises (which Cox has since shuttered), he has transitioned away from paid media and helps brands tap customers’ social media influence. The idea behind Dynamic Signal is to simplify the process by which passionate customers can advocate brands... Continue reading »
by Ericka Chickowski // January 21st, 2014 //
»
Socialbakers CEO Talks Social Analytics, Eyes Greater Push Into Ad Tools

As brand marketers demand increasingly sophisticated tools to quantify the value of social media campaigns and improve performance, social analytics provider Socialbakers finds itself reaping the benefits. Headquartered in Prague with offices in New York, London and other cities, Socialbakers’s client roster includes Samsung, LVMH, Discovery and Disney. It acquired two thousand clients within a... Continue reading »
by Judith Aquino // November 20th, 2013 //
»
Constantly Logged-In Social Media Users Drive Value For Social Advertising

A new report from Neustar’s Aggregate Knowledge notes the strong performance of advertising in social channels in terms of reach (58% better than exchanges) and the ability to deliver more high-quality buyers than ad portals, networks and exchanges. According to Aggregate Knowledge President Rob Gatto, this portends a shift in the role of social advertising... Continue reading »
by Ryan Joe // November 20th, 2013 //
»
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