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»CPG marketing

Clorox Builds Its DTC Playbook

Clorox’s Vivian Chang will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15 and 16. When Clorox acquired dietary supplement maker Nutranext in 2018, it wasn’t just to gain share in the health and wellness category. Nutranext already owned ecommerce health brands, like vitamin manufacturer Stop Aging Now, so the company also became… Continue reading »
by Alison Weissbrot // October 1st, 2019 //
»
Procter & Gamble Plans To Keep Slashing Marketing Costs

Procter & Gamble isn’t done trimming its agency and advertising investments, even after a year of deep cuts to media and production budgets, according to senior managers during the company’s Q2 earnings report on Tuesday. Digital media and tech vendors have become more transparent since P&G began crusading against online supply chain failures a year… Continue reading »
by James Hercher // January 23rd, 2018 //
»
Facebook Avoids A Wash As CPGs Scour The Digital Supply Chain

Consumer packaged goods (CPG) brands are threatening steep investment pullbacks if higher standards aren’t met on marketing measurement and transparency. And those Fortune 500 CPGs, including Procter & Gamble, Unilever, Mondelez, Nestlé and Kraft, seem to be holding to their lines in the sand. In the past few weeks, holding companies like IPG, WPP and… Continue reading »
by James Hercher // September 1st, 2017 //
»
Johnson & Johnson CMO Rallies The Brand Around Consumer ‘Need States’

When Alison Lewis joined Johnson & Johnson as its first-ever consumer marketing chief in 2013, the purveyor of popular baby-care products like No More Tears and the ubiquitous Band-Aid, was at a crossroads as a company. “We had really great marketers and agency partners, but we realized we needed a unified approach to brand-building for… Continue reading »
by Kelly Liyakasa // June 25th, 2015 //
»
 

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