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»DV360

Google’s DV360 Starts Selling Linear TV Inventory For The First Time

Google is selling linear television inventory with Display & Video 360, its demand-side platform (DSP), via a beta partnership with the TV industry ad tech company WideOrbit. “The feedback we’ve most consistently heard from clients is how challenging it’s become to reach their audiences,” said Eve Goldman, Google’s director of global YouTube and video solutions.... Continue reading »
by James Hercher // June 10th, 2019 //
»

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