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»social commerce

Why Technology Should Follow Behavior (Not The Other Way Around), With VMLY&R Commerce Innovation Chief Roy Armale

Roy Armale’s degree in behavioral and consumer psychology comes in handy for his job as global chief innovation officer at VMLY&R Commerce, which was formed in 2020 through the combination of WPP agencies VMLY&R and Geometry. “Although I work in tech, I tackle it from a behavior-first point of view,” Armale says on this week’s… Continue reading »
by Allison Schiff // August 2nd, 2022 //
»
Pinterest Leans Further Into Commerce Advertising With New Features And Shopping API

Pinterest announced a suite of new shopper marketing features on Thursday. Commerce marketing and creator monetization tools are Pinterest’s two main priorities right now, Jeremy King, the company’s SVP and head of engineering, told AdExchanger. King, who is also the former CTO of Walmart’s ecommerce business – he joined Pinterest in 2019 – said that the convergence… Continue reading »
by James Hercher // July 7th, 2022 //
»
EU Officially Passes The DSA And DMA; Will Social Shopping Ever Become A Thing?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Blocs The European Parliament has voted decisively to sign two pieces of landmark legislation into law. The Digital Services Act (DSA) and the Digital Markets Act (DMA) both regulate online platform businesses much more aggressively.  The DMA targets gatekeeper platforms (namely… Continue reading »
by AdExchanger // July 6th, 2022 //
»
Alvin Bowles, VP of business ecosystem partnerships, Meta
Meta’s Alvin Bowles: ‘Personalization And Privacy Don’t Have To Be At Odds’

Alvin Bowles is a facilitator. As Meta’s VP of business ecosystem partnerships, it’s his responsibility to oversee everything from how Meta’s own academic research informs business development to striking partnership deals with monetization and even metaverse-related partners. The best way to think of his team, Bowles said, is as “a single entry point” for businesses,… Continue reading »
by Allison Schiff // March 25th, 2022 //
»
Shopify Pushes Further Into Social Channels, As The Hunt For Online Customers Intensifies

The first era of online shopping was independent merchants setting up their own sites. And the second era simply belonged to Amazon. But now we’re in a third era, which could be known as the social commerce age.  Put differently: the age of Shopify. The ecommerce tech company announced an integration with TikTok on Tuesday,… Continue reading »
by James Hercher // August 25th, 2021 //
»
Corbin de Rubertis
5 Ways for Retailers to Grow Revenue from Social Commerce

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Corbin de Rubertis, head of innovation at Meredith. The pandemic accelerated many consumer trends that were already in motion, including the collapse of the traditional funnel and the proliferation of ecommerce experiences in mobile apps,… Continue reading »
by AdExchanger Guest Columnist // July 7th, 2021 //
»
Pinterest has three main priorities for 2021 and beyond: video, making its trend data actionable and shopping.
Pinterest Intros New Shopping-Focused Ad Products With Video Taking Center Stage

Pinterest has three main priorities for 2021 and beyond: video, making its trend data actionable and shopping. On Wednesday, at Pinterest’s first-ever partner and advertiser summit event, hosted virtually, of course, it made announcements related to all three. “We had a big year in 2020, and we want our advertisers to know more about the… Continue reading »
by Allison Schiff // March 4th, 2021 //
»
Antitrust Wars Heat Up; Facebook Acquires Social CRM Startup Kustomer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All About Antitrust Facebook and Google’s legal woes are expected to get worse as federal and state antitrust authorities prepare to file new lawsuits against the tech giants. The Wall Street Journal reports that authorities are readying as many as four more cases targeting… Continue reading »
by AdExchanger // December 1st, 2020 //
»
GroupM: Instagram Has The Potential To Be A Full Funnel Commerce Platform

Kieley Taylor will speak about commerce and video opportunities on Instagram at AdExchanger’s Programmatic IO Innovation Labs, taking place virtually May 18-21. Of all the trends accelerating due to COVID-19, the uptick in ecommerce is the one most likely to stick – and Instagram is well suited to benefit, says Kieley Taylor, global VP of social… Continue reading »
by Allison Schiff // May 13th, 2020 //
»
Project September Wants To Bring Social Shopping Back Into Fashion

Social commerce sounds good on paper, but turning likes into purchases has proven difficult in practice. Project September, a social shopping app from the founders of Gilt, aims to change that. Named for the start of the fashion year, the Project September app, which launched in April, has “tens of thousands of users” so far,… Continue reading »
by Allison Schiff // June 21st, 2016 //
»
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