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»TAG

Six Exchanges Enlist TAG To Referee Programmatic Marketplace  

Six top ad exchanges are asking the Trustworthy Accountability Group (TAG) to referee auction dynamics. The CEOs of OpenX, PubMatic, Rubicon Project, Sovrn, SpotX and Telaria collectively signed a letter to advertisers and publishers outlining principles of transparency, efficiency and fair-market practices. They want to clearly state what’s acceptable and what’s not to restore trust... Continue reading »
by Sarah Sluis // October 17th, 2018 //
»
Domain Spoofing Be Gone: Ads.Txt Will Filter Out Imposter Sites 

Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end up buying from imposter sites instead. At times, the amount of misrepresented inventory in the marketplace can dwarf the legitimate inventory sold by brand-name publishers. The practice, domain spoofing, will become much harder to carry... Continue reading »
by Sarah Sluis // May 17th, 2017 //
»
TAG Goes Full Steam Ahead With Its Anti-Fraud Program

The Trustworthy Accountability Group (TAG) took the wraps off of its anti-fraud certification program on Monday, the culmination of more than a year and a half of foundation and coalition building. The program allows members of the digital supply chain – buyers, sellers and third parties – to earn a seal in exchange for proving... Continue reading »
by Allison Schiff // May 23rd, 2016 //
»
GroupM And TAG Partner To Fight Piracy, The “Seed That Grows Into Ad Fraud”

Pirated content and ad fraud are like a nefarious version of peanut butter and jelly – but there’s not lot of awareness in the industry about their connection. “The people who create pirate sites are the same ones who perpetrate clickbot fraud – they’re the ones who spread malware and create the armies of bots that generate... Continue reading »
by Allison Schiff // September 23rd, 2015 //
»
Google Lends Its Data Center Block List To Industry Anti-Fraud Effort

The Trustworthy Accountability Group (TAG), which is uniting industry players to root out criminal activity in digital advertising, has unveiled a pilot program to block fraudulent traffic coming from data centers. Google proposed the data center project and is leading the pilot program, which will see member companies sharing intelligence about fraudulent data centers. The companies... Continue reading »
by Sarah Sluis // July 21st, 2015 //
»
Mike Zaneis Named Permanent CEO Of TAG, Industry's Anti-Fraud Brigade

Mike Zaneis, the interim CEO of an industry group formed last year to coordinate industry's response to fraud and other supply chain issues, will take the reins permanently. Zaneis stepped in in March to oversee the Trustworthy Accountability Group (TAG) after the sudden exit of founding CEO Linda Woolley. He will leave his role as EVP... Continue reading »
by Sarah Sluis // July 1st, 2015 //
»
TAG Makes Moves To Unite Industry, Creates Fraud Threat List

The Trustworthy Accountability Group (TAG), a group created by the IAB, ANA and 4As late last year, have announced the creation of a Fraud Threat List through which members will share URLs they consider fraudulent to create a master blacklist. “We are developing a registration program to create a safe zone for the digital advertising... Continue reading »
by Sarah Sluis // May 11th, 2015 //
»

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