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UK Launches Antitrust Probe Into Apple; Political Ads Return To Facebook

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bite Of The Apple Another day, another platform, another investigation. This time, Apple is under scrutiny by the Competition and Markets Authority (CMA), the UK’s antitrust regulator, over whether Apple “imposes unfair or anticompetitive conditions on app developers.” According to The Wall Street Journal,... Continue reading »
by AdExchanger // March 5th, 2021 //
»
How Aniview Fends Off The Bot Attacks In CTV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. With CTV ad spending in the United States expected to increase from $8.1 billion in 2020 to $11.4 billion this year, scammers are following the money. In the midst of an OTT boom that has created more opportunities for fraudsters, ad fraud detection... Continue reading »
by Tony Rifilato // March 1st, 2021 //
»
Flashtalking Acquires Protected Media To Bolster OTT Fraud Detection Services

Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as it makes a bigger push into the OTT space. Terms of the deal were not disclosed, but the acquisition was made with a mix of cash and stock. The deal allows Flashtalking to offer verification,... Continue reading »
by Tony Rifilato // February 23rd, 2021 //
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DoubleVerify Uncovers Largest CTV Ad Fraud Scheme To Date

Ad verification company DoubleVerify has uncovered a massive CTV ad fraud scheme that was on track to bilk advertisers and publishers out of $30 million to $50 million in ad spend. The scam, dubbed “ParrotTerra,” used server-side ad insertion to generate fake CTV inventory across a large number of apps, IPs and devices, spoofing 3.7... Continue reading »
by Tony Rifilato // February 3rd, 2021 //
»
Oracle Uncovers Large CTV Ad Fraud Operation

Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company’s business that provides measurement and ad verification solutions across digital and TV – said the fraudsters exploited flaws in CTV... Continue reading »
by Tony Rifilato // December 18th, 2020 //
»
SSAI Works For Now, But It Will Limit The Long-Term Future Of Personalized Video

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Brian Pozesky, strategy, video and retail at Flashtalking.  In recent years, server-side ad insertion (SSAI) has seen a tremendous surge in adoption as a means of stitching video ads into content. The seamless ad... Continue reading »
by AdExchanger // April 13th, 2020 //
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DoubleVerify Takes A Crack At CTV Fraud With New Supply Certification

DoubleVerify introduced a certification program on Tuesday to detect CTV fraud and invalid traffic. The exploding prices of streaming impressions have been a beacon for fraud, said Roy Rosenfeld, SVP of product management and head of DoubleVerify’s Fraud Lab. “And there’s an opportunity for fraudsters because CTV as a medium and how ads are delivered... Continue reading »
by James Hercher // January 21st, 2020 //
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RTL Group Buys Video Ad Stitching Company Yospace For $33 Million

RTL Group is paying up to $33 million for Yospace, a UK-based server-side ad insertion company. The company will operate independently, but work closely with SpotX, which provides video ad serving and advertising demand to video publishers. “This acquisition will go a long way toward solving issues with programmatic and OTT,” said SpotX CEO Mike... Continue reading »
by Sarah Sluis // January 9th, 2019 //
»
MRC's Video Measurement Guidelines Address OTT For The First Time

The Media Rating Council is officially down with OTT. On Friday, the group released an updated version of its Digital Video Ad Impression Measurement Guidelines, which advises on server-side ad insertion (SSAI) and OTT platforms for the first time. Video vendors struggle to measure ad impressions across OTT since the landscape is vast and convoluted.... Continue reading »
by Rae Paoletta // June 29th, 2018 //
»
 

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