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»ssai

SSAI Works For Now, But It Will Limit The Long-Term Future Of Personalized Video

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Brian Pozesky, strategy, video and retail at Flashtalking.  In recent years, server-side ad insertion (SSAI) has seen a tremendous surge in adoption as a means of stitching video ads into content. The seamless ad... Continue reading »
by AdExchanger // April 13th, 2020 //
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DoubleVerify Takes A Crack At CTV Fraud With New Supply Certification

DoubleVerify introduced a certification program on Tuesday to detect CTV fraud and invalid traffic. The exploding prices of streaming impressions have been a beacon for fraud, said Roy Rosenfeld, SVP of product management and head of DoubleVerify’s Fraud Lab. “And there’s an opportunity for fraudsters because CTV as a medium and how ads are delivered... Continue reading »
by James Hercher // January 21st, 2020 //
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RTL Group Buys Video Ad Stitching Company Yospace For $33 Million

RTL Group is paying up to $33 million for Yospace, a UK-based server-side ad insertion company. The company will operate independently, but work closely with SpotX, which provides video ad serving and advertising demand to video publishers. “This acquisition will go a long way toward solving issues with programmatic and OTT,” said SpotX CEO Mike... Continue reading »
by Sarah Sluis // January 9th, 2019 //
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MRC's Video Measurement Guidelines Address OTT For The First Time

The Media Rating Council is officially down with OTT. On Friday, the group released an updated version of its Digital Video Ad Impression Measurement Guidelines, which advises on server-side ad insertion (SSAI) and OTT platforms for the first time. Video vendors struggle to measure ad impressions across OTT since the landscape is vast and convoluted.... Continue reading »
by Rae Paoletta // June 29th, 2018 //
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