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»PrendeTV

6 Big Myths Of Connected TV, Debunked

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Michael Tuminello, VP of strategy at Mediaocean. Ask five people about the potential of connected TV (CTV) and you’re likely to get 10 different answers. That’s because, as exciting as CTV is, it’s massively misunderstood.… Continue reading »
by AdExchanger Guest Columnist // March 17th, 2022 //
»
Google Loses Its Spot On IAB Europe’s Board; YouTube Scores A Copyright Win In The EU

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shunned IAB Europe just elected its new board of directors and guess who didn’t make the cut? Google. For the first time in years, Google will not have a representative on IAB Europe’s board. [You can check out the newly elected crop here.] It’s… Continue reading »
by AdExchanger // June 23rd, 2021 //
»
Univision’s Donna Speciale On The Launch Of PrendeTV, The Future Of Addressability And Walled Gardens

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Univision is launching PrendeTV this week, its free ad-supported service exclusively for Hispanics, part of a growth strategy that includes ramping up content and rolling out new platforms and automated solutions. PrendeTV will be the first premium Spanish-language AVOD service, and the announcement… Continue reading »
by AdExchanger // March 29th, 2021 //
»
EDO Teams With Univision To Launch New AVOD Measurement Solution 

EDO expanded its Ad EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’ activity in AVOD platforms, traditionally a blind spot for marketers. The data and analytics company, co-founded by actor Edward Norton in 2015, uses data science and machine learning to measure how TV ads drive… Continue reading »
by Tony Rifilato // March 16th, 2021 //
»
 

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