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»rtb

Comic: Dusting Off A Classic

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by AdExchanger // August 9th, 2019 //
»
Brand Safety Is Not Synonymous With Quality

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I find brand safety one of the most baffling contradictions of our industry. It often represents the exact opposite situation in which any quality media... Continue reading »
by AdExchanger // July 19th, 2019 //
»
GDPR Threatens RTB; MDC Launches Agency Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Illegitimate Interest? European regulators are circling real-time bidding companies, claiming the online ad framework violates GDPR by passing sensitive information through bid requests without explicit consent. Regulators in the United Kingdom and Ireland are investigating RTB, and Belgium, The Netherlands, Spain and Poland have... Continue reading »
by AdExchanger // July 10th, 2019 //
»
Podcast: Programmatic By The Numbers

Lauren Fisher, Principal Analyst at eMarketer, will speak at AdExchanger's upcoming Programmatic IO San Francisco conference, taking place April 29-30.  Programmatic is still growing like a weed. In its October forecast, eMarketer predicted programmatic in digital display will grow from $47 billion in 2018 to $69 billion in 2020. This week on the podcast, eMarketer... Continue reading »
by Zach Rodgers // January 15th, 2019 //
»
Denmark's Densou Pushes Into Programmatic Classifieds

Classified ads were quick to move online, with Craigslist, online job boards and real estate sites blossoming in the Internet's first decade. But then a certain amount of stagnation kicked in: While the format itself was quick to go digital, programmatic advertising hasn't significantly tapped into this local market. Enter Densou Trading Desk, a Copenhagen, Denmark-based... Continue reading »
by Kimberly Maul // August 24th, 2015 //
»
Komoona Aims To Help Publishers Get The Most Out Of Their Non-Direct Sold Inventory

Most publisher sites are not oversubscribed – not by a long shot, said Amiad Solomon, chairman and co-founder of Komoona, a company that bills itself as an “RTB router.” Solomon put it bluntly: “Publishers are bleeding.” A lot of that has to do with the CPMs most publishers are able to attract for their non-direct programmatically... Continue reading »
by Allison Schiff // June 5th, 2015 //
»
Nestlé’s Programmatic Branding Campaign Brews Strong Results

Nestlé found its sweet spot through a recently executed branding campaign for its Nescafé Dolce Gusto brand. For its first-ever wholly programmatic ad campaign, the European java vendor tapped UK-based online marketing firm Jellyfish to drive sales of its coffee machines. The goal was to maximize the efficiency of its display advertising, without compromising on... Continue reading »
by Liz Rowley // May 12th, 2015 //
»
China’s Mobile Supply Side Is Like A Tween—Young, But On The Cusp Of Maturity

When asked what the mobile exchange environment looks like in China right now, PapayaMobile co-founder and CEO Si Shen said, “I haven’t seen too many private exchanges. ... Then again, I don’t see much in the way of open exchanges, either.” But that’s because RTB is still brand spanking new. PapayaMobile subsidiary AppFlood — whose top... Continue reading »
by Allison Schiff // August 12th, 2014 //
»
Segmento, The Russian Rocket Fuel

This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus, Between Digital and RuTarget. For Segmento co-founder and CEO Roman Nester, imitation is truly the highest form of flattery. He goes so far as to describe his company as a Rocket Fuel “clone.” “Not many people would say that they are... Continue reading »
by Kimberly Maul // July 31st, 2014 //
»
RuTarget: Harnessing Russian Data And Why Global Companies Struggle Penetrating The Market

This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus and Between Digital. Even with a growing Russian programmatic market, RuTarget’s founder and CEO Eugene Legkiy claims its greatest competition comes from without – from global players like IPONWEB, OpenX and AppNexus. Global companies trying to make... Continue reading »
by Kimberly Maul // July 28th, 2014 //
»
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