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»Michael Tuminello

VAST 4.1: Why Are Changes Needed?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Tuminello, vice president of solutions and partnerships at Innovid. Believe it or not, video ad standards are almost 10 years old. VAST 2.0 and VPAID 1.0 [PDF] were drafted in 2009 and, generally... Continue reading »
by AdExchanger // June 21st, 2018 //
»
Targeting Vs. Messaging: Data-Driven Creative Needs Its Own Terminology

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Tuminello, senior director of product at Innovid. It is becoming increasingly clear that data-driven creative is on the rise. For evidence, look no further than ad tech leaders like... Continue reading »
by AdExchanger // November 18th, 2016 //
»

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