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»ben antier

How CTV Audience Data Is Changing Ad Funded Streaming Forever

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Ben Antier, CPO and cofounder at Publica. The state of the CTV market can be summed up in three simple stats: Cord cutting is going to double this year according to Trade Desk. Consumers prefer Free Ad-Supported... Continue reading »
by AdExchanger // February 18th, 2021 //
»
Ben Antier headshot
Avoiding Assumptions Is Key When We Don’t Know What We’ll Be Watching In 6 Months

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ben Antier, co-founder and chief product officer at Publica. 2020 is shaking our society to its core. While health and social justice remain priorities for all of us, we are also facing significant challenges... Continue reading »
by AdExchanger // July 23rd, 2020 //
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