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»server-side ad insertion

Want Better Targeting And Lower Fraud? Avoid CTV Open Auctions

Open auctions appear to democratize and simplify CTV ad buying because they let marketers define parameters for viewers or inventory, enabling them to place ads quickly and cheaply across the ad-supported streaming services. But there’s a better way – open auctions are risky, and the emphasis is placed on price and meeting broad criteria, writes Ruby Resendez, director of digital solutions at Stirista.

by AdExchanger Guest Columnist // July 14th, 2022 //
»
AdExplainer: What Is Server-Side Ad Insertion (SSAI)?

One of the most popular technical solutions to streamline campaign flights on connected TV is server-side ad insertion (SSAI). SSAI is technology that stitches together ads within a video stream before the stream loads on a user’s device. Most of the demand is coming from the explosive growth of CTV, but it can be used in any connected or over-the-top (OTT) video environments, including social.

by Alyssa Boyle // July 11th, 2022 //
»
SSAI Works For Now, But It Will Limit The Long-Term Future Of Personalized Video

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Brian Pozesky, strategy, video and retail at Flashtalking.  In recent years, server-side ad insertion (SSAI) has seen a tremendous surge in adoption as a means of stitching video ads into content. The seamless ad… Continue reading »

by AdExchanger // April 13th, 2020 //
»
 

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