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IAB Tech Lab Rolling Out Two New Measurement Tools For CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The words we use matter. Last month, for example, the Media Rating Council recategorized the term “over-the-top” as “connected TV,” which is what most people in the industry mean when they refer to streaming. The distinction is important, because it helps buyers... Continue reading »
by Tony Rifilato // September 16th, 2021 //
»
You Down With OTT? The MRC Says It’s Now CTV

The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV. The MRC issued final measurement guidelines on August 30 for CTV. The guidelines, first established with the IAB in 2018 in order... Continue reading »
by Tony Rifilato // September 8th, 2021 //
»
DoubleVerify Uncovers A New Type Of Scam In CTV

Ad verification company DoubleVerify recently shut down a new type of scheme in connected TV that uses screensavers to hijack streaming devices in order to generate fake ad impressions – even when the screen is off. DoubleVerify estimates that the scam, dubbed “SmokeScreen,” is bilking advertisers out of more than $6 million a month and... Continue reading »
by Tony Rifilato // August 12th, 2021 //
»
CTV Fraud Is Changing, DoubleVerify Finds

Ad fraud in connected TV saw a 12% drop this year to .4%, a sign that ad buyers have been proactive following a number of high-profile schemes over the past several years that bilked them out of millions. A new report by ad verification provider DoubleVerify looked at post-bid data and more than a trillion... Continue reading »
by Tony Rifilato // July 8th, 2021 //
»
UK Launches Antitrust Probe Into Apple; Political Ads Return To Facebook

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bite Of The Apple Another day, another platform, another investigation. This time, Apple is under scrutiny by the Competition and Markets Authority (CMA), the UK’s antitrust regulator, over whether Apple “imposes unfair or anticompetitive conditions on app developers.” According to The Wall Street Journal,... Continue reading »
by AdExchanger // March 5th, 2021 //
»
Flashtalking Acquires Protected Media To Bolster OTT Fraud Detection Services

Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as it makes a bigger push into the OTT space. Terms of the deal were not disclosed, but the acquisition was made with a mix of cash and stock. The deal allows Flashtalking to offer verification,... Continue reading »
by Tony Rifilato // February 23rd, 2021 //
»
 

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