• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»contextual advertising

IRIS.TV, a video research and intelligence company with its own contextual video marketplace, is joining the Unified ID 2.0 initiative.
Contextual Video Marketplace IRIS.TV Throws In With The Unified ID 2.0 Initiative

You didn’t think 2020 would end without at least one more Unified ID 2.0 announcement, did you? IRIS.TV, a video data platform with its own contextual video marketplace, is joining the Unified ID 2.0 initiative, the company said on Wednesday. UID 2.0 is an open source identifier based on email addresses that’s part of the... Continue reading »
by Allison Schiff // December 23rd, 2020 //
»
Podcast: Fifty-Five’s Hugo Loriot On Why Advertisers Need To Speak Up As The Cookie Crumbles

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The slow progress toward a solution to the cookie problem is partly due to “too many cooks in the kitchen,” says Hugo Loriot, a partner at You & Mr Jones-owned data agency fifty-five. “There are too many stakeholders... Continue reading »
by Allison Schiff // October 26th, 2020 //
»
With third-party cookies on the brink of extinction, publishers can tap into first-party identity as a way to reestablish their value in the market.
5 Takeaways From The Final Day Of Programmatic IO Digital

And that’s a wrap. Thanks to everyone who attended AdExchanger’s Programmatic IO digital conference this month. Over six days in October, more than 45 speakers took to the virtual stage (ahem, their sofas and kitchen tables) to drop knowledge bombs, including deep dives on the future of identity in addressable advertising. Here’s your rundown. Focus... Continue reading »
by Allison Schiff // October 22nd, 2020 //
»
Prog.IO Digital: Omnichannel Rising, Contextual 2.0 – And Pondering The Future Of Addressability

What do cats, dogs, BOPIS, contextual advertising, in-housing, open web standards, identity graphs and astrology have in common? All I can say is that we covered a lot of ground during Day Two of AdExchanger’s Programmatic.IO digital event on Wednesday. Read on for your recap. (And here’s what we got up to on Day One.)... Continue reading »
by Allison Schiff // October 8th, 2020 //
»
Johnny Ryan testifies before Congress in May 2019.
Johnny Ryan Exits Brave With Plans To Push Hard For GDPR Enforcement

Johnny Ryan, a professional thorn in the side of big tech and ad tech, left browser company Brave this week to go nuclear on data rights. He’s now a senior fellow at Open Markets Institute, a think tank focused on antitrust issues, and a senior fellow at the Irish Council for Civil Liberties, a Dublin-based... Continue reading »
by Allison Schiff // August 7th, 2020 //
»
Industry Shrugs As Google Announces Plans To Restrict Contextual Data

Beginning in February, Google will no longer include contextual content categories – content identifiers such as “sports,” “news” or “weather” – in bid requests to ad buyers, the company said Thursday. Google cited privacy concerns as the reason for the change, since contextual categories exposed in a bid request can be appended to individual profiles,... Continue reading »
by James Hercher // November 14th, 2019 //
»
If You’re Using A Blacklist, It’s ‘Dead’ Certain You Blocked This Article

This article is sponsored by Oracle Data Cloud. The digital world can be a scary place, so it’s no wonder that brands and agencies are clamoring to find solutions that protect brand equity without sacrificing the scale advertisers need to stay top of mind for consumers. In doing so, many are relying on stringent keyword... Continue reading »
by AdExchanger Content Studio // October 15th, 2019 //
»
GumGum Grows Leadership Team, As Industry Focuses On Contextual Ad Tech

GumGum, the image recognition tech startup, announced two C-level appointments on Monday as the company sharpens its focus on contextual advertising technology. Patrick Gildea, the former CFO of Gracenote, has joined GumGum as financial chief, and Ben Plomion was promoted to chief growth officer. Ad tech companies have seized on contextual targeting largely because audience... Continue reading »
by James Hercher // August 12th, 2019 //
»
PE Backers And Sizmek Vets Take Over Peer39, Sizmek’s Contextual Data Biz

The Sizmek bankruptcy auction officially closed on Thursday with the announcement that Peer39, the company’s contextual targeting unit, was sold to the private equity firm O3 Industries for $18 million. The Trade Desk and Zefr, a contextual targeting company primarily for YouTube, also submitted bids for the final Peer39 auction last week, according to sources... Continue reading »
by James Hercher // August 2nd, 2019 //
»
Glispa Takes The Wraps Off Its Native Solution

When it comes to native, Zalora cares about context. The Singapore-based online fashion retailer, whose app has been downloaded more than 5 million times since 2014, has been working with German mobile marketing company glispa to integrate native placements into its app experience. Glispa, which started life as a user-acquisition and engagement network, has been plugging... Continue reading »
by Allison Schiff // July 15th, 2015 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Purple Mattress: ‘Views Don’t Mean Much If People Don’t Take Action’
  • Why Ads.Txt Has Failed - And What To Do About It
  • Netflix Talks Disney Competition And Why Ads Ain’t Gonna Happen
  • Advertiser Perceptions: Marketing Clouds Dominate The CDP Category, But There’s More To That Story
  • Leading-Edge Use Cases For AI In 2021, With IBM’s Bob Lord
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved