• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»contextual advertising

AdExplainer: Can Contextual Targeting Work On Streaming TV?

Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered “brand safe.” With the advent of CTV, buyers put context on the back-burner in favor of more granular, first-party audience targeting. Now, the pendulum is swinging back again. Why? Two words: signal loss.
by Alyssa Boyle // August 8th, 2022 //
»
The Big Story: The Summer Of Bummer

The ongoing war in Ukraine, a stock market collapse, the overturn of Roe v. Wade and a raft of other Supreme Court rulings are combining to make 2022 a true bummer of a summer. This isn’t the first dystopian Big Story episode, nor will it be the last, says Allison Schiff. But this week we… Continue reading »
by James Hercher // July 8th, 2022 //
»
Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder

Keyword blocklists are blunt instruments, and yet they persist in programmatic media buying. For a brand to use global keyword blocklists without considering the specific domain or campaign parameters is “most inappropriate,” says contextual advertising pioneer John Snyder on this week’s episode of AdExchanger Talks. Snyder is the former CEO of Grapeshot, one of the… Continue reading »
by Allison Schiff // July 5th, 2022 //
»
Salon’s 100% Programmatic Ad Business Is Betting Its Post-Cookie Chips On Subscriptions And Seller-Defined Audiences

“The Sell Sider” is a column written by the sell side of the digital media community. Google’s decision to delay third-party cookie deprecation in Chrome until 2023 came the day before Salon CRO Justin Wohl’s wedding. Salon had converted its ad business to an open-web programmatic model a few years earlier, so the brief reprieve… Continue reading »
by Anthony Vargas // June 29th, 2022 //
»
Integral Ad Science Reports 34% Annual Growth, With CTV Ambitions (But Programmatic Gains)

Integral Ad Science is chasing two shiny trends – contextual targeting and connected TV – as the company charts a course in digital measurement and ad verification. The growth plan has generated, well, growth. IAS earned $323.5 million last year, up by more than a third from 2020, the company reported in its quarterly earnings… Continue reading »
by James Hercher // March 4th, 2022 //
»
ShowHeroes Buys Smartclip To Bring Contextual-First Tech To US And LATAM Markets

With cookies (finally) cooling off, contextual targeting tech is starting to heat up. On Tuesday, ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM (as in Latin America). The rationale behind the deal is to help ShowHeroes Group bring its solution to the… Continue reading »
by Alyssa Boyle // February 1st, 2022 //
»
Precise TV Partners With IRIS.TV To Bring Contextual Targeting To The Big Screen

With the looming threat of privacy crackdowns across the globe – and big platform changes coming – contextual advertising is starting to look pretty good again. And not just on the open web – on TV, too. On Wednesday, Precise TV, a kid-safe contextual advertising platform for YouTube, announced a partnership with video data platform… Continue reading »
by Alyssa Boyle // January 19th, 2022 //
»
Neeva Bets Peeps Will Pay For Search; The CDP Space Keeps Getting Hotter

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Neeva Have I Eeva Paid To Search  The search engine startup Neeva launched its $5 per-month tier on Wednesday, Fast Company reports.  It’s small news – Neeva has some hundreds of thousands of users – but it’s an important marker because at least someone’s… Continue reading »
by AdExchanger // January 13th, 2022 //
»
Rich Calkins OpenX
First-Party Data Is More Than Just Emails

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rich Calkins, Director of Product Management, OpenX. For ad tech wonks who spend countless hours in industry working groups, getting deep in the weeds to solve problems is all but required. But when it… Continue reading »
by AdExchanger Guest Columnist // September 17th, 2021 //
»
How The Secret Service Tapped An Ad Tech Startup To Drive Recruitment

In October, the United States Secret Service launched a recruitment drive to more than double the number of its special agents and uniformed officers between the ages of 24 and 37. The organization tapped its media agency, Atlanta-based JacobsEye, to run the campaign, which included pre-roll and mid-roll video ads on YouTube as well as… Continue reading »
by Tony Rifilato // July 19th, 2021 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • What The End Of Days For Ad Tech Might Look Like
  • Why The Trade Desk Celebrated When Microsoft Won Netflix’s Ad Business
  • AppLovin Offers To Buy Unity (But Doesn’t Want IronSource)
  • Meta’s Automated Shopping Campaigns Are Out Of Beta
  • CTV Is Immune To Cookie Deprecation – Here’s What That Means For Ad Targeting
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved