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»the sell-sider

Ibotta CEO Bryan Leach On Transitioning From A Cash-Back App To Cash-Everywhere Retail Media

“The Sell Sider” is a column written by and for the sell side of the digital media community. Today’s column is written by AdExchanger Senior Editor James Hercher. If you know the brand Ibotta, you’re likely thinking of the popular cash-back app. Users upload receipts of in-store purchases and redeem credit for products listed for… Continue reading »
by James Hercher // March 18th, 2022 //
»
How To Audit Your Organization’s Data Quality

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Declan Owens, digital analytics expert at Piano. As the deprecation of third-party cookies looms, the vision of first-party data as the backbone of advertising is clearer than ever. But before they make the switch,… Continue reading »
by AdExchanger Guest Columnist // November 3rd, 2021 //
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The “Cookie Pop-Up” Is Not The Real Issue Of GDPR

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Progress is not a straight line or a smooth path, as many in history have reminded us.  It seems to be the case for data… Continue reading »
by AdExchanger // October 29th, 2021 //
»
Response: Will We Really Grow Display By Incentivizing Low Bidding?

Today’s column is in response to “Second-Guessing the Second-Price Auction Model” and written by Jonathan Wolf, Chief Buying Officer at Criteo, a buy-side, display ad tech company. Esco Strong at Microsoft wrote an interesting piece in a personal capacity on this site this week. While I am and remain a fan of Esco, and his… Continue reading »
by AdExchanger // May 17th, 2012 //
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The Future is Happening: Real-Time Ad Buying

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Frank Addante is founder and CEO of The Rubicon Project, a digital advertising infrastructure company. The hot topic in digital advertising today is real-time ad buying. Even for a fast-evolving industry, it felt like real-time ad… Continue reading »
by Nate Neal // March 15th, 2012 //
»
Private Exchanges from a Premium Publisher Perspective – What Does It All Mean?

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is the second of a two-part series and written by Esco Strong, Director, Exchange Marketplace Management at Microsoft. You can read Part I here. In the first part of this series, I highlighted the common industry definitions of “Private… Continue reading »
by AdExchanger // March 14th, 2012 //
»
Private Exchanges from a Premium Publisher Perspective – Cutting Through the Confusion

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is the first of a two-part series and written by Esco Strong, Director, Exchange Marketplace Management at Microsoft Even if you’re but a casual follower of the digital display advertising space, one such option and term you’ve no doubt… Continue reading »
by Nate Neal // March 6th, 2012 //
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