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»the sell-sider

Response: Will We Really Grow Display By Incentivizing Low Bidding?

Today's column is in response to "Second-Guessing the Second-Price Auction Model" and written by Jonathan Wolf, Chief Buying Officer at Criteo, a buy-side, display ad tech company. Esco Strong at Microsoft wrote an interesting piece in a personal capacity on this site this week. While I am and remain a fan of Esco, and his... Continue reading »
by AdExchanger // May 17th, 2012 //
»
The Future is Happening: Real-Time Ad Buying

"The Sell-Sider" is a column written by the sell-side of the digital media community. Today's column is written by Frank Addante is founder and CEO of The Rubicon Project, a digital advertising infrastructure company. The hot topic in digital advertising today is real-time ad buying. Even for a fast-evolving industry, it felt like real-time ad... Continue reading »
by Nate Neal // March 15th, 2012 //
»
Private Exchanges from a Premium Publisher Perspective - What Does It All Mean?

"The Sell-Sider" is a column written by the sell-side of the digital media community. Today's column is the second of a two-part series and written by Esco Strong, Director, Exchange Marketplace Management at Microsoft. You can read Part I here. In the first part of this series, I highlighted the common industry definitions of "Private... Continue reading »
by AdExchanger // March 14th, 2012 //
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Private Exchanges from a Premium Publisher Perspective - Cutting Through the Confusion

"The Sell-Sider" is a column written by the sell-side of the digital media community. Today's column is the first of a two-part series and written by Esco Strong, Director, Exchange Marketplace Management at Microsoft Even if you’re but a casual follower of the digital display advertising space, one such option and term you’ve no doubt... Continue reading »
by Nate Neal // March 6th, 2012 //
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