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»stirista

Ads On Repeat – Avoiding Ad Repeat with Frequency Capping

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Matthew Kenyon, VP of brand strategy, Stirista Over-the-top (OTT) and connected TV (CTV) are booming. Plus, a younger demographic is turning to newer services like HBO Max, Peacock and more. And advertisers are following... Continue reading »
by AdExchanger // February 16th, 2021 //
»
CTV For The Rest Of Us: Key Questions For Mid-Tier Brands And Agencies

“On TV and Video” is a column written for the sell side of the digital media community. Today’s column is written by Hamid Qayyum, SVP of Digital Sales at Stirista. Shelter-in-place policies have catapulted OTT and CTV consumption. Viewers stuck at home are binge-watching shows as quickly as Netflix, Hulu and Apple TV can drop... Continue reading »
by AdExchanger // August 31st, 2020 //
»
 

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