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»stirista

When Cookies Are Finally In The Rearview Mirror, Leave The Metrics Game With Them

By Will Kunkel, VP of Marketing at Stirista This article is sponsored by Stirista. There’s really no excuse for ineffective campaigns anymore. These are big words – but they reflect the significant momentum toward confidence in data as both sides of the ad spectrum look for solid footing in the wake of rapid changes. The... Continue reading »
by AdExchanger Content Studio // September 28th, 2021 //
»
Ads On Repeat – Avoiding Ad Repeat with Frequency Capping

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Matthew Kenyon, VP of brand strategy, Stirista Over-the-top (OTT) and connected TV (CTV) are booming. Plus, a younger demographic is turning to newer services like HBO Max, Peacock and more. And advertisers are following... Continue reading »
by AdExchanger // February 16th, 2021 //
»
CTV For The Rest Of Us: Key Questions For Mid-Tier Brands And Agencies

“On TV and Video” is a column written for the sell side of the digital media community. Today’s column is written by Hamid Qayyum, SVP of Digital Sales at Stirista. Shelter-in-place policies have catapulted OTT and CTV consumption. Viewers stuck at home are binge-watching shows as quickly as Netflix, Hulu and Apple TV can drop... Continue reading »
by AdExchanger // August 31st, 2020 //
»
 

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