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»brand safety

DoubleVerify Acquires An EU Competitor, Its First Deal Since Going Public

Ad verification and measurement provider DoubleVerify is set to acquire Berlin-based ad tech company Meetrics, a deal that will help fuel the newly minted public company’s global expansion. The all-cash purchase is expected to close in the third quarter of 2021. DoubleVerify CEO Mark Zagorski declined to disclose the sale price. Meetrics was founded in... Continue reading »
by Tony Rifilato // August 30th, 2021 //
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Bringing Brand Safety To Social And CTV

The “big two” in brand safety both went public this year. Over the next two weeks, AdExchanger will publish podcast interviews with both companies’ CEOs: Lisa Utzschneider of Integral Ad Science and Mark Zagorski of DoubleVerify. Utzschneider is up first. We kick off with a discussion of IAS’s acquisition of Publica, an ad server and... Continue reading »
by Zach Rodgers // August 27th, 2021 //
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DoubleVerify’s Growth Buoyed By Programmatic

Fresh off its IPO in April, ad verification provider DoubleVerify saw its revenue increase 44% to $76.5 million year-over-year in Q2, fueled by the growth of programmatic. DoubleVerify took in $37.9 million in programmatic revenue in Q2 – a 57% increase from the same period last year – largely driven by its Authentic Brand Safety... Continue reading »
by Tony Rifilato // July 30th, 2021 //
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Jed Hartman
The Unintended Consequences Of Brand Safety  

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Jed Hartman, US President, Channel Factory. The evolution of digital media has unleashed a number of unintended negative consequences. Just to rattle off a few examples: The quest for impression-based scale led to advertisers... Continue reading »
by AdExchanger Guest Columnist // July 30th, 2021 //
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How The Media Trust Is Helping CTV Publishers Filter Unwanted Ads

"The Sell Sider" is a column written by the sell side of the digital media community. As more inventory becomes available programmatically in CTV, the issue of ad quality is coming up more often. Publishers, concerned about the messaging in ads being delivered, increasingly rely on DSPs and SSPs to filter out ad content that... Continue reading »
by Tony Rifilato // July 9th, 2021 //
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SXM Media Tests Transcription Tech To Help Advertisers Scale Podcast Buys

Podcast discovery can be as challenging for advertisers as it is for consumers. “It’s a mass reach vehicle, but the targeting and anti-targeting that advertisers can do in podcasts has been very manual in nature,” said Claire Fanning, VP of ad innovation strategy at SXM Media, the newly launched unified sales team that combines Pandora,... Continue reading »
by Allison Schiff // June 16th, 2021 //
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Twitter Launches Its Subscription Service; Criteo's Got A New Look

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VIP Access Cue the 1990s club track “Blue” by Eiffel 65, because Twitter just put up a velvet rope for users to gain VIP access for exclusive features. On Thursday, Twitter launched its first subscription service, dubbed Twitter Blue, with an initial rollout in... Continue reading »
by AdExchanger // June 4th, 2021 //
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How Publishers Can Win Back Ad Revenue From Big Tech

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Jeffrey Turner, director of digital ad operations at The Washington Post. Facebook, Twitter, and Snapchat are among the highest grossing companies in digital media, earning billions as users scroll through an endless feed of content.... Continue reading »
by AdExchanger Guest Columnist // May 14th, 2021 //
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Democrats Call To Revise Section 230; State AGs Condemn Instagram Kids

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Section Off Late last week, two House Democrats introduced a bill that would require social media platforms to share and implement content moderation policies and would revise Section 230 by allowing the Federal Trade Commission to bring enforcement actions against tech companies that fail... Continue reading »
by AdExchanger // May 11th, 2021 //
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Twitter Touts Brand Safety At NewFronts; Epic And Apple Battle In Court

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing It Safe Who needs the razzle dazzle? There’s nothing sexier than safety and incremental reach, and Twitter touted both during its NewFronts presentation on Wednesday. “The TV-like quality of the content is clear,” said JP Maheu, Twitter’s VP of US client services. To... Continue reading »
by AdExchanger // May 6th, 2021 //
»
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