brand safety

By John Ebbert, Managing Editor, AdExchanger.com. “Hey Frankie – have you heard? Brand safety solutions are the rage!” [Cue the surf music.] Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple supply sources – and potentially hundreds of websites -, a growing list of companies and products is emerging to […]

David Smith is CEO of Mediasmith, a digital advertising media agency. The biggest impact will be the increased credibility and volume to the Exchange category. It should also give a big boost to the technology platforms like Turn, MediaMath and Invite which agencies are increasingly using to combine exchange purchasing with targeting options. Our concern […]