Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Section Off Late last week, two House Democrats introduced a bill that would require social media platforms to share and implement content moderation policies and would revise Section 230 by allowing the Federal Trade Commission to bring enforcement actions against tech companies that fail […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing It Safe Who needs the razzle dazzle? There’s nothing sexier than safety and incremental reach, and Twitter touted both during its NewFronts presentation on Wednesday. “The TV-like quality of the content is clear,” said JP Maheu, Twitter’s VP of US client services. To […]
Ad verification company DoubleVerify went public on Wednesday, a month after it filed an S-1, and a week after it set the terms for the IPO, which had it valued at $4.2 billion. However, the company’s stock opened at $35 a share – nearly 30% above its IPO price – valuing the company at more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not So Safe Eighty percent of the more than 3.3 billion pieces of content removed from social media platforms – including Instagram, TikTok, Pinterest and Snapchat – is either spam, adult or explicit content, or hate speech, according to a new report from the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FLoC Fears There’s no love lost for FLoC. In a blog post on Sunday entitled “Proposal: Treat FLoC As A Security Concern,” a WordPress developer called Carike suggested that users of the open source content management software block FLoC by default. If that happens, […]
Google is adding a new tool to its suite of advertiser controls that aims to make it easier for ad buyers to dynamically block sites and domains that don’t meet their brand safety standards. These dynamic exclusion lists, announced on Thursday, will be available to all Google Ads users “within the coming weeks,” which is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Specifications The IAB Tech Lab is rolling out new specs, this time for the buy-side, around transparency and brand safety: big topics of conversation these days. IAB has released two new technology standards — buyers.json and DemandChain Object — that are open for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mountain Of Money When ViacomCBS promoted Paramount Plus ahead of its launch, subscribers were promised “a mountain of entertainment.” And the company is continuing to put a mountain of money behind that tagline. The company said Monday that it’s looking to raise $3 billion […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Winning Netflix is outshining the competition. Last year, the streaming giant added subscribers even as it cut spending on advertising, The Information reports. By contrast, most of the older entertainment companies entering the streaming wars shelled out beaucoup bucks on marketing. A recent securities […]
GroupM launched a tool in beta on Monday designed to help marketers determine the potential ethical risks associated with a data-driven campaign from a consumer perspective. Launched in partnership with Unilever, GroupM’s Data Ethics Compass claims it’s the industry’s first ever tool to incorporate ethical decision making into data-driven media tactics, and to help prioritize […]
In the days after the Jan. 6 mob attack on the US Capitol – fueled in large part by former President Trump’s false claims of election fraud – advertisers quickly paused their ad spending amid the heightened sensitivity. By most accounts, the ads were pulled back for 24 to 48 hours by brands and agencies, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is It Safe To Come Out? With the Trump circus leaving town, what does this mean for brand safety? Seb Joseph of Digiday wrote about how the political divide amongst American consumers has extended to the media channels people consume. “And it’s made the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Reassess Marketers were hawkeyed in the lead-up to Inauguration Day on Wednesday, ready to pause, tweak or block ads from appearing against problematic content should things have gone sideways, Digiday reports. While some marketers said they planned to stick to blunt tactics, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. While most people were glued to their TV screens watching the chaos unfold in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Orchid Richardson, VP of global partnerships and product marketing at the IAB. 2020’s messy complexity gave new meaning to words that previously felt benign – “corona” and “virus,” or “shutdown” – […]
Ad verification company DoubleVerify has been busy. It followed up its $350 million investment deal last month with a new tool designed to help advertisers take a more nuanced approach to brand suitability. And last week, DoubleVerify – long associated with the buy side – launched the DV Publisher Suite, which aggregates data on one […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. Facebook Although maybe not as exciting as the upcoming Mike Tyson fight against Roy Jones Jr., Apple and Facebook have been trading blows this week over which one of them exploits their users more. Business Insider reports that Apple landed the first […]
Ad verification company DoubleVerify said Tuesday it is launching a tool in January that will help advertisers take a more nuanced approach to their brand suitability needs. DoubleVerify said it is rolling out the “next evolution” of its brand safety and suitability solution, Brand Suitability Tiers, which will allow advertisers, publishers and platforms to speak […]
GroupM recently promoted veterans Kieley Taylor and Amanda Grant to global head of partnerships and global head of social, respectively, as part a strategic move aimed at strengthening the company’s relationships with Google as well as Amazon, Spotify, Twitter and others. Taylor, previously global head of social, will focus heavily on Google as she designs […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Bouncing Back? Advertising giant WPP is showing signs of recovery in Q3 after clients cut spending in the midst of the COVID-19 pandemic, according to The Wall Street Journal. WPP reported $3.84 billion in sales in the third quarter, beating expectations, according to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Risky Business Publishers got pummelled by the pandemic, and advertisers nervous about brand safety (and their overzealous blocklists) were at least partly to blame. With that in mind, the IAB Tech Lab accelerated the rollout of its Content Taxonomy 2.2 this week to help […]
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lehman, SVP of global supply at TripleLift. Industry analysts project two advertising firsts this year: Political ad spend will reach $7 billion in 2020, and the 14-day period […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Achy Breaky Tech Democrats are poised to call for a breakup of big tech, according to The Wall Street Journal. Following a 15-month investigation into Google, Apple, Amazon and Facebook, the House Antitrust Subcommittee will soon drop a report that committee chair David Cicilline, D-RI, indicates […]
Reddit has introduced tiered inventory categories – standard, expanded and limited – so that advertisers can choose the level of brand safety they’re comfortable with. Brand safety has become a newly hot topic this year given the ongoing pandemic, upcoming election and general societal strife. “It’s certainly been an interesting year,” said Jen Wong, Reddit’s COO. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Real Estate So what the heck does Walmart want with TikTok? The retailer, which has shifted toward ecommerce under CEO Doug McMillon, sees an opportunity to use the app as a virtual storefront while supercharging its burgeoning media business, The Wall Street Journal […]
Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on Wednesday that combines content curation with optimization and measurement for YouTube campaigns. The product, dubbed Channel Science (a portmanteau of their names), is generally available, but only on a manual basis for now. The companies […]
Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines. For Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, the renewed focus is an opportunity for advertisers to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO at Peer39. Our country is currently gripped by two nation-altering storylines, the likes and scale of which our modern news media has never seen. COVID-19 is so all-encompassing that […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Remember all the times that media owners complained about how the majority of advertisers’ budgets end up in the pockets of Google and Facebook? Today […]
After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it’s back in the YouTube Measurement Program (YTMP). Google and OpenSlate were at loggerheads since April, which is when YouTube relaunched the program with a handful of new partners and an updated organizational structure. OpenSlate had been a […]
