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»Frequency Management

The Crawl, Walk, Run Guide To Frequency Management

This is the second in a series on demystifying the best practices in media today. Read the first on audience suppression. Frequency management, which first emerged when advertisers tried to calculate reach and media impact of their traditional TV buys, is tricky even for the most sophisticated marketers. And it’s gotten trickier with the advent... Continue reading »
by Sarah Sluis // October 18th, 2017 //
»

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