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»programmatic CTV

As Programmatic Streaming Grows, The Ad Experience Has To Improve

Netflix is planning to introduce an ad-supported model to attract new viewers, and chances are it will embrace programmatic advertising, too. Without the portfolio of strategic partners that NBC and Disney have, Netflix will need to catch up somehow. Programmatic is one enticing option for doing so, writes Nicole Scaglione, global VP, OTT and CTV business, at PubMatic.
by AdExchanger Guest Columnist // July 11th, 2022 //
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CTV Has Arrived At A (Data) Fork In The Road. What’s Next?

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Peer39 CEO Mario Diez. CTV remains one of the brightest spots in the advertising landscape. As with all emerging media, advertisers are eager to follow consumers wherever they go. And because CTV combines the time-tested… Continue reading »
by AdExchanger Guest Columnist // April 14th, 2022 //
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6 Big Myths Of Connected TV, Debunked

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Michael Tuminello, VP of strategy at Mediaocean. Ask five people about the potential of connected TV (CTV) and you’re likely to get 10 different answers. That’s because, as exciting as CTV is, it’s massively misunderstood.… Continue reading »
by AdExchanger Guest Columnist // March 17th, 2022 //
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Publishers, Don’t Wait For CTV Standards – Act Now

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Nicole Scaglione, global VP of OTT at PubMatic. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Monday. In November, Omnicom issued a “call to action” to… Continue reading »
by AdExchanger Guest Columnist // March 14th, 2022 //
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The Big Story: A Supply Shortage In Programmatic CTV

Connected TV has arrived – a bit earlier than programmers may have expected. The pandemic-related boom in streaming, along with record TV upfronts, means there’s going to be a “wild Q4” ahead as programmatic buyers scramble for access to streaming inventory. One key issue is that CTV measurement capabilities aren’t developed enough yet, noted Kelly… Continue reading »
by Sarah Sluis // July 29th, 2021 //
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Daniel Elad, chief strategy officer, TheViewPoint
How To Navigate The CTV Supply Labyrinth

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Daniel Elad, chief strategy officer at TheViewPoint, an SaaS ad monetization platform for CTV publishers. One of the key concerns surrounding the CTV space is undoubtedly the transparency of its supply chains. The fragmentation of… Continue reading »
by AdExchanger Guest Columnist // July 29th, 2021 //
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Brian Chap Tech Recipes
How Marketers Can Navigate CTV Walled Gardens

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Brian Chap, CEO & Founder of Tech Recipes. “If you want to become a great chef, you have to work with great chefs.” – Gordon Ramsay As big connected TV players advance their buying platforms, marketers… Continue reading »
by AdExchanger Guest Columnist // July 8th, 2021 //
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Trade Desk q1 earnings
The Trade Desk’s Stock Dives By More Than 25% After Q1 Earnings

The Trade Desk beat its own expectations for Q1, but Wall Street wasn’t pleased. The stock is currently tumbling, down more than 25% in the hours after the earnings call. The Trade Desk reported revenue of $219.8 million and adjusted EBITDA of $70.5 million, which is 32% of revenue. The company said its adjusted EBITDA… Continue reading »
by Sarah Sluis // May 10th, 2021 //
»
The Big Story: Hanging Up On Ad Tech, Tuning Into CTV

Remember when telcos kept dropping billions on media and ad tech assets because they just couldn’t wait to activate their first-party data for advertising purposes? Didn’t pan out. This week on The Big Story, the team dives into the “why” in the wake of private equity firm Apollo Global Management’s $5 billion acquisition of Verizon… Continue reading »
by Allison Schiff // May 6th, 2021 //
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Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush

Digital ad tech companies are making their play to control advertising on CTV. But it’s not easy to become a star of the big screen. Ad tech companies that make it big in CTV must earn their spot in a few ways. First, they must understand the supply constraints of CTV and find their niche.… Continue reading »
by Sarah Sluis // May 4th, 2021 //
»
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