• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»BrightLine

CTV Measurement Is Doomed Unless Google, Roku, Apple And Amazon Collaborate

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Aksman, chief strategy officer at BrightLine. Unlike in the tech-inhibited world of pre-connected TV, CTV has the power to unlock precise measurement and targeting at scale. In most US households today, TV content is... Continue reading »
by AdExchanger // October 19th, 2020 //
»
Social Distancing With Friends: BrightLine Co-Founder And Chief Strategy Officer Rob Aksman

BrightLine co-founder Rob Aksman is living the dream from his in-laws’ basement. “We have a 2-year-old, and with daycare canceled and a small New York City apartment, it was becoming untenable for us to get any work done,” he says. “We were defaulting to a little too much television, a little too much Disney Plus... Continue reading »
by Ryan Joe // May 19th, 2020 //
»
As Targeting Comes To TV, Digital’s Mistakes Loom Large

Targeting on TV with the same precision as digital is becoming a reality. Hulu, Roku and other over-the-top (OTT) providers offer advanced audience and behavioral targeting capabilities like CRM onboarding, while companies such as Xandr and NCC Media are applying unique data sets to make the linear TV landscape more addressable. But just because marketers... Continue reading »
by Alison Weissbrot // February 28th, 2019 //
»
The Marketer’s Guide To Voice

“Alexa, find my consumers.” Brands are trying to crack the code on voice as automated home assistants take root in American homes. Voice is sure to be a big topic again at CES this year, as marketers descend on Las Vegas on Tuesday to learn about the latest trends in consumer technology. While speech recognition... Continue reading »
by Alison Weissbrot // January 7th, 2019 //
»
Podcast: Talking TV With BrightLine CEO Jacqueline Corbelli

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. BrightLine was founded in 2003 as an advisory firm, primarily serving brands that were keen to engage TV viewers with internet-like ad experiences. As part of that mission, it built relationships with cable platforms and broadcasters that reached some 90 million households. In 2012, BrightLine's... Continue reading »
by Zach Rodgers // February 15th, 2018 //
»
As Content Spending Goes Wild, What Role Will Advertising Play?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jacqueline Corbelli, co-founder and CEO at BrightLine. No one can deny that these days the reigning king is content, illustrated by Netflix’s and Amazon’s rapidly expanding services using original content to woo subscribers. We’re... Continue reading »
by AdExchanger // April 6th, 2017 //
»
ANA Report: Connected TV Gains Steam With Marketers, But Budgets Remain Modest

Connected TV ads have piqued marketers’ interest, but there is not a watershed of demand – yet – as marketers still cite measurement and inventory challenges. According to a joint study released by the Association of National Advertisers and BrightLine, the maker of an interactive video ad server built exclusively for the connected TV space,... Continue reading »
by Kelly Liyakasa // August 31st, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • It’s Official: YouTube No Longer Accepts Third-Party Pixels
  • Google Ad Manager Maintains Lead In Latest Advertiser Perceptions SSP Report
  • Viant Technology Files S-1 Ahead Of IPO
  • The Big Questions For Digital Advertising In 2021
  • You & Mr Jones Closes $260 Million Series B, Now Valued At $1.36 Billion
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved