Down To The Wire To Acquire; Meta Wants To Be TV, Too
Why now’s the time for big ad tech mergers; Meta formalizes its play for CTV ad budgets; and Jezebel’s brand safety scare.
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The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue
In today’s newsletter: SSPs lead the way on ad tech’s M&A resurgence; Disney rolls back CPMs to court more streaming ad demand; and why dating apps struggle to grow and monetize their audiences.
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Kochava And The FTC Head Back To Court; Troubles Abound For GroupM
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Location, Location, Location The FTC’s consumer privacy case against Kochava is back on the docket. Last year, the consumer watchdog accused the mobile app analytics platform of selling users’ geolocation data in an open market. However, the presiding judge threw out the FTC’s […]
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Brand Safety In The Post-Trump Era; Some Buyers Start To Embrace Politics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is It Safe To Come Out? With the Trump circus leaving town, what does this mean for brand safety? Seb Joseph of Digiday wrote about how the political divide amongst American consumers has extended to the media channels people consume. “And it’s made the […]