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»Rob Aksman

CTV Measurement Is Doomed Unless Google, Roku, Apple And Amazon Collaborate

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Aksman, chief strategy officer at BrightLine. Unlike in the tech-inhibited world of pre-connected TV, CTV has the power to unlock precise measurement and targeting at scale. In most US households today, TV content is... Continue reading »
by AdExchanger // October 19th, 2020 //
»
Social Distancing With Friends: BrightLine Co-Founder And Chief Strategy Officer Rob Aksman

BrightLine co-founder Rob Aksman is living the dream from his in-laws’ basement. “We have a 2-year-old, and with daycare canceled and a small New York City apartment, it was becoming untenable for us to get any work done,” he says. “We were defaulting to a little too much television, a little too much Disney Plus... Continue reading »
by Ryan Joe // May 19th, 2020 //
»
As Targeting Comes To TV, Digital’s Mistakes Loom Large

Targeting on TV with the same precision as digital is becoming a reality. Hulu, Roku and other over-the-top (OTT) providers offer advanced audience and behavioral targeting capabilities like CRM onboarding, while companies such as Xandr and NCC Media are applying unique data sets to make the linear TV landscape more addressable. But just because marketers... Continue reading »
by Alison Weissbrot // February 28th, 2019 //
»
The Marketer’s Guide To Voice

“Alexa, find my consumers.” Brands are trying to crack the code on voice as automated home assistants take root in American homes. Voice is sure to be a big topic again at CES this year, as marketers descend on Las Vegas on Tuesday to learn about the latest trends in consumer technology. While speech recognition... Continue reading »
by Alison Weissbrot // January 7th, 2019 //
»
 

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