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»Essence

What Linear TV And AVOD Sellers Can Learn As Their Worlds Collide

As TV networks launch or acquire ad-supported streaming services (AVOD), they have a big opportunity to reinvent the broken ad experience for both viewers and media buyers. And while these networks have the opportunity to bring their AVOD learnings back to linear, the OTT networks can also learn a lesson or two from the linear... Continue reading »
by Alison Weissbrot // July 14th, 2020 //
»
Google Exits Managed Services, Welcome News For Its Key Agency Partners

Google is officially getting out of the managed services business in the United States, the company said earlier this month. The company shared the news at its Google Marketing Partners summit, an event that caters to agencies, consultants and other service providers. Google has long offered managed services across Google Display & Video 360, Search... Continue reading »
by Alison Weissbrot // November 26th, 2019 //
»
GroupM Scraps mPlatform; Mysteries Of Google's Search Algo

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MPlatform No More GroupM is disbanding mPlatform, the unit it launched in 2016 to centralize client access to data and technology across its agencies. Newly minted CEO Christian Juhl wants to create more consistency across the group’s four media agencies, and the mPlatform brand... Continue reading »
by AdExchanger // November 18th, 2019 //
»
New GroupM Global CEO Christian Juhl Has Big Ambitions, But Faces Challenges

GroupM has a new global boss. Christian Juhl, the former global CEO of Essence, was named global CEO of media buying giant GroupM on Tuesday. Juhl takes over for Kelly Clark, who joined as global CEO in 2016 with a three-year commitment to the role. Essence has not yet named a successor for Juhl, but... Continue reading »
by Alison Weissbrot // July 23rd, 2019 //
»
The Rise Of The qCPM: Rewarding Quality In Programmatic Buying

The lowest priced ads don’t always deliver the best results – especially for digital branding campaigns – so ad buyers are re-calculating CPM to a quality CPM (qCPM). The qCPM only counts impressions that are viewable, with on-target delivery, optimal frequency and in brand-safe environments. By looking at performance factors beyond cost, ad buyers can... Continue reading »
by Sarah Sluis // July 8th, 2019 //
»
Is Amazon’s Sizmek Acquisition Really A Threat To Google?

Amazon’s acquisition of Sizmek’s ad server and dynamic creative optimization (DCO) platform Friday puts it in a better position to compete with Google for advertiser budgets. Amazon will likely gain new clients from Sizmek who don’t want to deal with switching ad servers, as well as some advertisers who don’t like the idea of working... Continue reading »
by Alison Weissbrot // June 3rd, 2019 //
»
Agency Demands For Transparency Have Lasting Ramifications For Sell-Side Tech

Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them to shed light on previously non-transparent practices, like publisher fees, supply quality, access to log-level reporting and auction dynamics. Havas wasn’t an outlier. Hearts & Science also runs a 50-point certification process with SSPs and... Continue reading »
by Alison Weissbrot // March 26th, 2019 //
»
How Digital Agency Essence Hopes To Bring Addressability To TV

Last year, the GroupM digital agency Essence broke into traditional TV. Now, Essence is working with all of the major TV networks to sell their inventory in a more addressable way, said CEO Christian Juhl. “We’re trying to work with major publishers on changing the way they sell media,” he said. “But the things we're... Continue reading »
by Alison Weissbrot // March 8th, 2019 //
»
As Targeting Comes To TV, Digital’s Mistakes Loom Large

Targeting on TV with the same precision as digital is becoming a reality. Hulu, Roku and other over-the-top (OTT) providers offer advanced audience and behavioral targeting capabilities like CRM onboarding, while companies such as Xandr and NCC Media are applying unique data sets to make the linear TV landscape more addressable. But just because marketers... Continue reading »
by Alison Weissbrot // February 28th, 2019 //
»
What Would The Media Plan Look Like Without Facebook?

While Facebook’s earnings last Tuesday prove that marketers still spend, some wonder if consumer backlash against the platform could one day damage brands advertising on it. “The slow stream of press has caused more angst and questions,” said James Douglas, executive director and head of media at performance agency Reprise. “Every day it seems like... Continue reading »
by Alison Weissbrot // February 6th, 2019 //
»
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