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»marketing podcast

Podcast: Adform Follows Function

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Adform is a proud member of the tiny club of huge independent ad platforms. With 900 people working in 26 countries, the Denmark-based company takes an engineering-driven approach to data-driven ad buying. Profitable since the early days, its top-line revenue has doubled year on year for... Continue reading »
by Zach Rodgers // March 12th, 2019 //
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Podcast: Marketing Finds Its Voice

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. The rise of voice interfaces has the potential to be a highly disruptive trend in consumer technology. About a quarter of US broadband households own at least one smart home device, and 50% will accommodate smart speakers alone... Continue reading »
by Ryan Joe // June 28th, 2018 //
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Podcast: Matt Prohaska In The House

This week on AdExchanger Talks, we bring you a discussion with Matt Prohaska, principal at Prohaska Consulting. Matt will deliver a workshop presentation on programmatic in-housing at AdExchanger's upcoming PROGRAMMATIC I/O San Francisco conference on April 10-11. Among the most recognized programmatic advisers, Matt Prohaska sits atop a network of dozens of consultants who offer training and... Continue reading »
by Zach Rodgers // March 22nd, 2018 //
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Podcast: 4C Insights Stretches Beyond Social

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. 4C Insights might be the largest of the small handful of companies certified to buy media across all the social platforms. All the big agency groups, along with many independents, use its technology. Total ad spend through its platform exceeds $1 billion across Facebook, Instagram,... Continue reading »
by Zach Rodgers // March 15th, 2018 //
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Podcast: Kerry Bianchi On The Shift From Service To Software

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Our guest this week is Kerry Bianchi, president and CEO of Visto, formerly Collective. Bianchi has overseen a major transition of the company since taking the helm from founder Joe Apprendi one year ago. That transition includes a sale of the legacy managed services business.... Continue reading »
by James Hercher // March 1st, 2018 //
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Podcast: Talking TV With BrightLine CEO Jacqueline Corbelli

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. BrightLine was founded in 2003 as an advisory firm, primarily serving brands that were keen to engage TV viewers with internet-like ad experiences. As part of that mission, it built relationships with cable platforms and broadcasters that reached some 90 million households. In 2012, BrightLine's... Continue reading »
by Zach Rodgers // February 15th, 2018 //
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Podcast: Peter Hamilton Sings A Tune

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The mobile app space remains a silo, thanks to the unique logic of installs and post-install engagement. But that will inevitably change as cross-device identity and omnichannel measurement take hold. Our guest on the podcast this week, Tune CEO Peter Hamilton, positioned his company early... Continue reading »
by Zach Rodgers // January 26th, 2018 //
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Podcast: For Salesforce CSO Jon Suarez-Davis, A Winding Career Path To The Cloud

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Jonathan Suarez-Davis will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18. In the wake of several big acquisitions, Salesforce Marketing Cloud has surpassed $1 billion in annual revenue. In this week's episode we talk with its chief strategy officer, Jon Suarez-Davis, who joined the... Continue reading »
by Zach Rodgers // December 20th, 2017 //
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Podcast: Who Doesn't Envy Hulu?

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As big brands seeking younger audiences move TV budgets online, some have been put off by digital's triple threat: brand safety, viewability and fraud. Hulu is there for them. Hulu basically offers the benefits of TV in a digital buy, according to Doug Fleming, Hulu’s... Continue reading »
by Zach Rodgers // October 19th, 2017 //
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Podcast: SpotX Builds The Modern Ad Server

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mike Shehan, CEO of Denver-based video ad platform SpotX, is building what he describes as a "modern ad server" to support monetization of ads across digital video, OTT and linear broadcast environments. Shehan sold a controlling stake in his company to European broadcaster RTL Group... Continue reading »
by Zach Rodgers // October 12th, 2017 //
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