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»General Mills

General Mills Goes All-In On Digital For Tiny Toast Cereal Launch

When General Mills launched Tiny Toast in June, its first new cereal brand in more than 15 years, the company also launched its first completely digital marketing campaign. Because General Mills was targeting millennials, it stayed away from traditional TV and instead placed short video clips across YouTube, Snapchat and Instagram. In the two months... Continue reading »
by Alison Weissbrot // August 18th, 2016 //
»
ARF Forum: Marketers Weigh Impact Of Marketing Mix Modeling

At the Advertising Research Foundation’s Industry Leader Forum yesterday in New York, one point of contention was around marketing mix modeling. Marketing mix modeling is “a core part of our decision-making,” remarked Patrick McGraw, director of consumer and market at P&G, during a panel about measuring marketing effectiveness. “It helps us develop a better understanding... Continue reading »
by Kelly Liyakasa // October 30th, 2013 //
»
 

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