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»nicolle pangis

Ampersand Launches Solution To Simplify Advanced TV Buying

Ampersand, the sales consortium owned by Comcast, Cox and Charter, wants to simplify advanced TV ad buying by pooling the fragmented inventory across networks and cable operators across the United States. So it launched the AND platform Thursday, an interface where ad buyers can buy, plan and measure advanced TV inventory across Ampersand’s 85 million... Continue reading »
by Alison Weissbrot // January 23rd, 2020 //
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NCC Media Rebrands To Ampersand, Launches Targeting Tech And Teams With OpenAP

NCC Media, the sales consortium owned by Comcast, Cox and Charter, rebranded as Ampersand Monday and released a bunch of new products, including a data-driven linear TV platform. Here’s what you need to know. Data-driven platform TV targets audiences across local and national buys The new platform is designed to collect and anonymize data across... Continue reading »
by Alison Weissbrot // September 23rd, 2019 //
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Who Sells What? NCC Media And Xandr Aim To Consolidate The Confusing Addressable TV Market

The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting through the set-top box – has historically been fragmented across providers, making it complex for a national advertiser to run addressable campaigns at scale. Today, MVPDs are jockeying to sell each other’s addressable TV supply,... Continue reading »
by Alison Weissbrot // April 23rd, 2019 //
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As Targeting Comes To TV, Digital’s Mistakes Loom Large

Targeting on TV with the same precision as digital is becoming a reality. Hulu, Roku and other over-the-top (OTT) providers offer advanced audience and behavioral targeting capabilities like CRM onboarding, while companies such as Xandr and NCC Media are applying unique data sets to make the linear TV landscape more addressable. But just because marketers... Continue reading »
by Alison Weissbrot // February 28th, 2019 //
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Nicolle Pangis’ Journey Through Programmatic, From The Beginning

What started with an interest in video production blossomed into a career in programmatic advertising for NCC Media CEO Nicolle Pangis. To pay off her student loans, Pangis took a job in 1999 at 24/7 Media, a pioneering programmatic ad firm, where she worked in affiliate relations with websites that were part of the ad... Continue reading »
by Alison Weissbrot // January 22nd, 2019 //
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Podcast: Digital Transformation Was Just A Dry Run For TV

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. NCC Media may be the biggest TV media company you’ve never heard of. A joint venture of cable TV operators Comcast, Cox and Spectrum, it was formed three decades ago to pool their data and sell cable TV... Continue reading »
by Zach Rodgers // July 18th, 2018 //
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GroupM Alum Nicolle Pangis To Head NCC Media

Nicolle Pangis, a former C-suite exec at WPP GroupM’s Xaxis and [m]Platform, has been appointed CEO and president of NCC Media. She will start May 29. NCC is a national cable sales group owned by Comcast, Charter and Cox Communications. In April, NCC started a division led by Comcast’s advanced ads division that will focus... Continue reading »
by Ryan Joe // May 21st, 2018 //
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Xaxis Hatches Three-Prong Plan To Improve Programmatic Buying

Xaxis is placing three bets on how it can evolve programmatic buying, according to global COO Nicolle Pangis. One, it wants to understand the entire consumer life cycle. That means using historical data and a team of data scientists to figure out when someone enters the market for an item and the best time to... Continue reading »
by Sarah Sluis // September 22nd, 2016 //
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If You’ve Got A Problem With Fraud, You're Doing Programmatic Wrong

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nicolle Pangis, global chief revenue officer at Xaxis. With $6.3 billion destined for illicit hands this year, according to the Association of National Advertisers, ad fraud is clearly a major... Continue reading »
by AdExchanger // November 24th, 2015 //
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24/7 Real Media's Pangis Looks At Her Company's Publisher Platform Solutions

24/7 Real Media announced an upgrade to its publisher ad serving solution, Open AdStream this week. Read the release. Nicolle Pangis, VP, Product Management Global Media and Technology for 24/7 Real Media, reviewed Open AdStream and its place in the publisher platform market. AdExchanger.com: How is 24/7 and Open AdStream addressing the need for publishers... Continue reading »
by AdExchanger // March 11th, 2010 //
»

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