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»Linda Yaccarino

NBC: Inconsistent Measurement (And Bad Ads) Are Holding The Industry Back

The ad industry needs to check itself before it wrecks itself. That was the rallying cry Tuesday at NBCUniversal’s swanky State of the Industry Forum, where 150 digital and broadcast advertising luminaries gathered in midtown Manhattan for fancy eggs and frank discussion. “I’ll cut right to the chase: We have a problem,” said Linda Yaccarino,... Continue reading »
by Kelly Liyakasa // November 28th, 2017 //
»
NBCU’s Linda Yaccarino Asks Buyers To Embrace New Upfront Strategies

There’s a “simultaneous frustration” on the buy and sell sides to move beyond legacy TV currency standards like C3 ratings, said Linda Yaccarino, chairwoman of advertising sales and client partnerships at NBCU, at the 4As Transformation show in Los Angeles on Tuesday. This upfront season, NBCU is asking buyers to rethink the way they approach... Continue reading »
by Alison Weissbrot // April 6th, 2017 //
»
NBCUniversal Will Make $1 Billion In Audience Guarantees This Upfront Season

  NBC is putting its money where its mouth is. The broadcaster on Thursday revealed it would commit to sell $1 billion in targeted media based on audience guarantees in time for the 2017-2018 upfront. Although that figure only represents about 17% of the estimated $6 billion NBC transacted through advance commitments last year, it’s... Continue reading »
by Kelly Liyakasa // March 2nd, 2017 //
»
TV 2.0 Moves From Concept To Reality At Cannes

The TV ad makeover is gaining steam, judging by comments on the ground this week in Cannes. Cablevision and NBCUniversal/Comcast are talking up the data granularity and addressability of their millions of set-top boxes, and agency buyers are crowing about results they're seeing from programmatic TV activities. For example, Modi Media, GroupM’s addressable TV agency,... Continue reading »
by Zach Rodgers // June 25th, 2015 //
»

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