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»Voice

The Guardian Kills It On Membership; Presidential Candidate Tulsi Gabbard Sues Google

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Member Me? It’s been just over a year since The Guardian promoted Lee Glendinning from US director to its first executive editor for membership. It’s been important to have a decision-maker who can bridge the newsroom and the business side of things. “Roles like... Continue reading »
by AdExchanger // July 26th, 2019 //
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The Marketer’s Guide To Voice

“Alexa, find my consumers.” Brands are trying to crack the code on voice as automated home assistants take root in American homes. Voice is sure to be a big topic again at CES this year, as marketers descend on Las Vegas on Tuesday to learn about the latest trends in consumer technology. While speech recognition... Continue reading »
by Alison Weissbrot // January 7th, 2019 //
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EMarketer: Amazon Loses Share In Smart Speaker Space As Competition Rises

Amazon is losing its iron grip on the increasingly competitive smart speaker market. Amazon’s share will dip below two-thirds for the first time this year to 66.6%, according to a forecast released Thursday by eMarketer. Google will retain 29.5% of the market while other players like Apple, Sonos and Facebook capture the remaining 8.3%. By... Continue reading »
by Alison Weissbrot // December 20th, 2018 //
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Comic: Voice Next Year

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Zach Rodgers // December 7th, 2018 //
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Al Jazeera Finds Its Voice On Smart Speakers

As more people use smart speakers, publishers are establishing their own voice. News organization Al Jazeera is exploring how to position its brand on voice, which it believes will be the gateway to an internet-of-things-driven world, said Michael Weaver, SVP of business development and growth at Al Jazeera Network. “Voice assistants are the first entry... Continue reading »
by Alison Weissbrot // November 1st, 2018 //
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On The CES 2018 Show Floor, The Technology Is Always Listening

  GroupM Chairman Irwin Gotlieb has always had an intuitive eye for technology. He’s been applying it to the CES show floor since the 1970s, when it was called the Comdex computer expo show and disc drives sold for $400,000. Gotlieb began offering his knowledge to clients, vendors and other partners on his legendary floor... Continue reading »
by Alison Weissbrot // January 12th, 2018 //
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CES 2018: Voice Assistants And Addressable TV Garner Incremental Interest

The center of media activity at CES is the C Space in the Aria hotel. Here you will find the private meeting spaces booked by Turner, Spotify, Twitter, Oath, CBS, NBCU and Samsung Ads. As in the past, the C Space showroom floor – ostensibly an ad tech vendor showcase – was pretty barren this... Continue reading »
by Ryan Joe // January 11th, 2018 //
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Ritz Taste-Tests Branded Voice Activation On Amazon Echo

Ritz Crackers is always looking for out-of-the-box ways to connect with its customers. So when NUE Agency, which develops the music strategy behind campaigns for Ritz’s parent company Mondelez, suggested launching a voice-activated cooking show on Amazon Echo, Ritz marketing exec Lauren Sella was all in. “As a brand, we’re about celebrating people getting together and providing inspiration to make... Continue reading »
by Alison Weissbrot // September 11th, 2017 //
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