• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»PepsiCo

Kepler Group Buys Infectious Media; Walgreens Is Latest Retailer To Launch An Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Merger Kepler Group has acquired UK-based Infectious Media for an undisclosed sum. Read the release. The combined global programmatic agency company has 400 professionals across London, Singapore, New York, Philadelphia, Chicago, San Francisco and Costa Rica. The firms’ combined client roster includes Hasbro,... Continue reading »
by AdExchanger // December 4th, 2020 //
»
I Have Seen The Future Of Measurement, And It Is … Messy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of strategy, Salesforce Marketing Cloud. Measurement is a footnote – outglamorized by targeting and the opera of browsers, pushed into the corner during debates about the future... Continue reading »
by AdExchanger // November 10th, 2020 //
»
PepsiCo’s Marketing Org Is Pinch Hitting To Help Curb Child Hunger During The Crisis

Chas Cahn, senior director of marketing at PepsiCo, usually spends his days focused on product innovation and promotion for restaurants, venues, retail locations and nutrition programs at K-12 schools. But with large-scale closures due to the coronavirus, Cahn is turning his attention to a marketing campaign for a new PepsiCo-led promotion that aims to help... Continue reading »
by Allison Schiff // April 17th, 2020 //
»
Pandora Propels Gatorade’s Fitness Water Brand Back Into The Spotlight

In the 16 years since it launched in 2001, Propel, Gatorade’s fitness-focused water brand, has slipped from top-of-mind presence for its audience to out of mind. “Consumers would say, ‘I love Propel. I kind of forgot about it,’” said Gina Hardy, senior marketing director of Gatorade at PepsiCo. To get its brand back in action... Continue reading »
by Alison Weissbrot // February 2nd, 2017 //
»
Pepsi Taps Live Video To Reach Mountain Dew Die-Hards

When “consumer immersion” is your top brand metric, live-streaming video enters your channel-investment strategy. Such is the case for PepsiCo-owned Mountain Dew, one of the first brands to test-drive Twitter’s new live-video app, Periscope. Mountain Dew created a three-minute video asking fans to stop by and say, “What’s up?” and to interact by sending the... Continue reading »
by Kelly Liyakasa // March 30th, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Taboola Targets Ecommerce And Affiliate With $800M Deal For Connexity
  • 3 Ways Marketers Can Future-Proof Their Media Strategies In The Cookieless Landscape
  • Sponsored Product Ads Have Taken Over Amazon Search – And They Won’t Stop There
  • NBCUniversal Dusts Off Ad-ID Creative Identifier To Reduce Ad Repetition
  • The Big Story: Antitrust And Acquisitions
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved