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»in-app

6 Pro Tips for Successful Mobile Games App Retargeting

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ido Zehori, data science team leader at BigaBid. One in five users forget about an app after using it for the first time. They’re originally drawn to the app from an offer... Continue reading »
by AdExchanger // October 14th, 2020 //
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Podcast: In-App Around The World

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Smaato CEO Arndt Groth discusses the changing rules of in-app advertising. The company - with offices in New York, Hamburg, Berlin, Singapore and Shanghai - has Chinese backers and a monetization deal with... Continue reading »
by Zach Rodgers // November 1st, 2019 //
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When It Comes To Mobile Programmatic, Buyers Are Behind

Mobile programmatic is poised to dominate digital display ad spend this year, but there are still a heck of a lot of kinks to work out. The No. 1 headache for publishers: buyers that try to apply desktop tactics and standards to mobile and then wonder why it’s not working out. Even some of the... Continue reading »
by Allison Schiff // June 11th, 2018 //
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Heads Up, Fake Apps: Ads.txt Is Coming For You

Ads.txt is headed to the app ecosystem. What form will it take? That’s still shaking out. The IAB Tech Lab released guidance on Wednesday with several proposals for how to implement Ads.txt within an app environment. Ads.txt is the Tech Lab’s initiative to reduce inventory spoofing and help advertisers distinguish legit supply sources from the... Continue reading »
by Allison Schiff // June 6th, 2018 //
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Mobile Header Bidding Is On The Rise, And In-App Waits In The Wings

Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header bidding adoption, that train’s just about ready to leave the station. The number of mobile impressions transacted through unified auction technology increased more than 110% year over year in the first quarter of 2018, according... Continue reading »
by Allison Schiff // May 23rd, 2018 //
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Oath Revamps Its Header Bidding-Like Tech For Mobile Apps

The in-app waterfall is drying up. On Monday, Oath released a new version of Super Auction, its replacement technology for the ad network mediation role that mobile networks have traditionally fulfilled. Previously, ONE by AOL would host an auction for AOL's own demand through its software development kit and send the top bid to the... Continue reading »
by Allison Schiff // March 19th, 2018 //
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InMobi Acquires AerServ For $90 Million To Get A Leg Up On In-App Header Bidding

Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps. The deal, announced Wednesday, will bring together their respective programmatic exchanges to create “fair auction dynamics for in the in-app space,” said Abhay Singhal, InMobi’s CRO and co-founder.... Continue reading »
by Allison Schiff // January 10th, 2018 //
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IAB Tech Lab’s Open-Source SDK For In-App Viewability Is Almost Ready For Prime Time

Publishers are on the cusp of only needing one software development kit (SDK) to measure in-app viewability. On Wednesday, the IAB Tech Lab kicked off a limited beta to test an open-measurement SDK that would enable publishers to work with multiple viewability vendors without requiring multiple SDK integrations. The test will run for roughly two... Continue reading »
by Allison Schiff // October 4th, 2017 //
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In-App Viewability Makes Strange Bedfellows Out Of Fierce Competitors

Viewability vendors, including Integral Ad Science, DoubleVerify and Moat, are banding together in an uneasy alliance to tackle in-app viewability using open-source software – but the problem is far from solved. “The spirit of the open-source initiative is a good thing,” said Moat CEO Jonah Goodhart. “It’s not comprehensive measurement, though.” Opening The Way In... Continue reading »
by Allison Schiff // March 15th, 2017 //
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Kochava Looks To Spin Its App-Based Measurement Network Into Targeting Gold

Kochava has spent the past year building up the Collective, its audience data co-op for in-app advertising. Last week, it picked up its first DSP partner – The Trade Desk – to carry the data. Kochava’s Collective works by gathering data from three sources: aggregated third-party providers, ad networks that pool audience behavior insights and... Continue reading »
by James Hercher // December 20th, 2016 //
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