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»Google Ads

There’s no denying climate change – on YouTube and in Google ads, at least.
Google Will Ban Ads That Deny Climate Change And Demonetize Related Content

There’s no denying climate change – on YouTube and in Google ads, at least. On Thursday, a week after banning anti-vaccine activists and accounts from YouTube, Google announced a new policy to prohibit the monetization of content that denies the existence of or effects related to climate change as agreed upon by authoritative scientific consensus. Think... Continue reading »
by Allison Schiff // October 7th, 2021 //
»
Goodbye, Last-Click Attribution: Google Ads Changes Default To Data Modeling

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a blog post on Monday. The change will mean that, going forward, the default attribution method for any conversion touchpoint – a new product... Continue reading »
by James Hercher // September 27th, 2021 //
»
Comcast Weaving In Olympics Footage; Startups Are Attracting Athletes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Olympic Edge During the Olympic Games, Comcast will interrupt its own commercials with near-live highlights and coverage, Variety reports, taking advantage of the fact it owns NBCUniversal and Olympic broadcast rights. “This makes the viewer feel like, ‘How did that just happen? I... Continue reading »
by Monica Bhalla // July 26th, 2021 //
»
Jerry Dischler Google
Google Ads GM Jerry Dischler On Why Privacy Solutions Need To Be "Durable"

The advertising industry is awash in proposals for third-party cookie alternatives. But Google says it’s sitting out most of them because it doesn’t think they have a future. “We just don’t see some of the solutions being proposed as durable for the long term,” Google Ads VP and GM Jerry Dischler told AdExchanger before the... Continue reading »
by Sarah Sluis // May 27th, 2021 //
»
Google To Intro Enhanced Controls For Alcohol And Gambling Ads

Google is planning to give people the ability to limit the number of personalized alcohol and gambling ads they see. The feature, teased on Thursday, layers in additional controls within ad settings for sensitive ad topics. The controls will roll out on YouTube in the United States by the end of this year, and across... Continue reading »
by Allison Schiff // December 10th, 2020 //
»
Apple Scolds Ad Tech; Google Lifts Political Ad Ban

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Strikes Back “Dramatic,” “outlandish” and “false” – that’s how Apple SVP Craig Federighi described claims being made by the ad tech industry about Apple’s forthcoming IDFA changes in iOS 14. During a recorded speech at the European Data Protection & Privacy Conference on Tuesday,... Continue reading »
by Monica Bhalla // December 10th, 2020 //
»
Nielsen To Overhaul Its Currency; Super Bowl Advertisers Try To Predict The Future

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently updated its panel-based currency to include data from smart TVs and set-top boxes – but an even bigger change is on the horizon. According to The Wall Street Journal, Nielsen will completely replace its TV... Continue reading »
by Monica Bhalla // December 9th, 2020 //
»
Google is rolling out ad products geared to local businesses struggling to adapt to new customer behaviors that have developed since the pandemic started.
Google Prioritizes Local Businesses With New Ad Tools

Google is rolling out ad products geared to local businesses struggling to adapt to new customer behaviors that have developed since the world went screwy in mid-March. It’s become a theme of the pandemic: the biggest of big tech platforms releasing advertising and commerce tools aimed at the smallest of small advertisers. “We recognize the... Continue reading »
by Allison Schiff // September 23rd, 2020 //
»
Google Opens Its Black Box And Shares Fees Across DV360, Google Ads And Google Ad Manager

Google’s tech fees have long been a source of speculation in an ad industry where hidden fees are common. Google attempted to put to rest questions about its fees in a pair of blog posts Tuesday that shared the take rates for its buying portals, Google Ads and Display & Video 360, as well as... Continue reading »
by Sarah Sluis // June 23rd, 2020 //
»
Google To Ban Discriminatory Targeting For Housing, Employment And Credit Ads

Google will stop allowing advertisers to target users for housing, employment and credit ads based on age, gender, parental status, marital status or ZIP code. If that sounds familiar, it’s because Facebook made a similar move late last year. Google announced its intentions on Thursday, but the changes won’t be fully implemented in the United... Continue reading »
by Allison Schiff // June 11th, 2020 //
»
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