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»Google Ads

Google Opens Its Black Box And Shares Fees Across DV360, Google Ads And Google Ad Manager

Google’s tech fees have long been a source of speculation in an ad industry where hidden fees are common. Google attempted to put to rest questions about its fees in a pair of blog posts Tuesday that shared the take rates for its buying portals, Google Ads and Display & Video 360, as well as... Continue reading »
by Sarah Sluis // June 23rd, 2020 //
»
Google To Ban Discriminatory Targeting For Housing, Employment And Credit Ads

Google will stop allowing advertisers to target users for housing, employment and credit ads based on age, gender, parental status, marital status or ZIP code. If that sounds familiar, it’s because Facebook made a similar move late last year. Google announced its intentions on Thursday, but the changes won’t be fully implemented in the United... Continue reading »
by Allison Schiff // June 11th, 2020 //
»
DoubleClick No More! Google Renames Its Ad Stack

Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for enterprises, Google Ads for small and medium-sized businesses and Google Ad Manager for large publishers. The transition will begin in mid-July. This transition will... Continue reading »
by Sarah Sluis // June 27th, 2018 //
»
 

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