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A New Bill Could Help Pubs Fight Big Tech; Smart TV Startup Disruptel Raises $1.1M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Deal The fallout from the recent big tech vs. Australia beef is starting to hit closer to home. Reuters reports that US lawmakers are looking to avoid a similar brawl by hashing out a way to make it easier for news organizations to... Continue reading »
by Monica Bhalla // March 15th, 2021 //
»
Apple’s Push Against Push Is An Opportunity For Advertisers

As Apple cuts down on lock screen clutter, app marketers should take notice. In the wake of Apple’s latest do-not-disturb feature updates, which give users more control over their notifications, developers need to be judicious about how pushy they get with push notifications. Once users disable push or banish notifications from the lock screen, they... Continue reading »
by Allison Schiff // June 22nd, 2018 //
»
Nuance Q&A: Introducing Mobile Ads That Talk Back

Imagine having a conversation with a mobile ad that goes something like this: “I like the Celtics.” The ad: “Did you know the Celtics are playing in this city at 8:00 pm  tonight? Go Celtics.” Voice recognition software maker Nuance Communications claims brands will be able to engage customers in such two-way conversations through its... Continue reading »
by Judith Aquino // April 1st, 2013 //
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