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»adobe

Oracle Advertising Misread The Crystal Ball; Streaming Takes TV’s Crown

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising?  The group had painful layoffs this summer and has fallen behind rivals, Insider reports.  Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now… Continue reading »
by AdExchanger // August 19th, 2022 //
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Monetization Startup ArcSpan Has A New Tool To Help Publishers Use Contextual Taxonomies

A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to categorize it. For example, one of the reasons buyers have been reticent to test the IAB’s Seller-Defined Audiences (SDA) spec is because it’s not… Continue reading »
by Anthony Vargas // August 1st, 2022 //
»
Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped.  Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the… Continue reading »
by AdExchanger // June 8th, 2022 //
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At the virtual Adobe Summit, the company announced a suite of new offerings and AI-powered tools for its Adobe Experience Platform that aim to help advertisers get more predictive with their personalization and their ad targeting.
AI Is The Main Ingredient In Adobe’s Recipe For Post-Cookie Targeting And Personalization

Adobe is leaning on AI-powered data solutions to bridge the post-cookie identity gap. This fits into Adobe’s broader strategy of using a mixture of automation and artificial intelligence to figure out what people are looking for and predict how brands can demonstrate value for customers in the moments that matter, said Kevin Lindsay, Adobe’s director… Continue reading »
by Anthony Vargas // March 16th, 2022 //
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The Framework Makes The Game Work; Paywall Pain Management

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TC Effed? The Irish Council for Civil Liberties, a privacy advocacy group, published a blog post last week arguing that IAB Europe’s Transparency and Consent Framework (TCF), the industry’s mechanism to convey consent data in online ad bids, cannot be reliably audited and… Continue reading »
by AdExchanger // January 24th, 2022 //
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Google Revises Its Privacy Sandbox Timeline; Salesforce Nixes Audience Studio DMP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deadlines, Give Or Take Google Chrome has updated the timeline for its Privacy Sandbox proposals, its developer test kit for identity and measurement products meant to replace the purposes served by third-party cookies. The deadlines are quarterly benchmarks, not set dates à la GDPR.… Continue reading »
by AdExchanger // July 27th, 2021 //
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Why Adobe’s Ad Business Never Took Flight; Why Data Ethicists Hope FLoC Never Will

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Happened, Adobe?  Adobe once avidly pursued digital advertising, but its passion has cooled. Insider’s Lauren Johnson spoke with five former employees to understand what happened. A big part of the reason was an unwillingness to do anything that isn’t self-serve, culminating in the… Continue reading »
by AdExchanger // April 6th, 2021 //
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Google utterly dominates the identity resolution marketplace, with LiveRamp and Salesforce trailing in the middle distance.
Advertiser Perceptions: Google Looms Large Over The ID Resolution Market, But Indies Are Also Making A Splash

Google utterly dominates the identity resolution marketplace, with LiveRamp and Salesforce trailing in the middle distance. That’s according to the most recent Advertiser Perceptions ID resolution marketplace report, which found that most advertisers and agencies (29%) use Google as their primary identity resolution solution. That number drops to 13% apiece for LiveRamp and Salesforce. Amazon,… Continue reading »
by Allison Schiff // January 5th, 2021 //
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The Top 10 AdExchanger Stories of 2020

Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announced that it would eliminate third-party cookies… Continue reading »
by Tony Rifilato // December 30th, 2020 //
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Google And IAB In The Crosshairs Over RTB (Again); Insta Intros Shopping In Reels

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Avengers Assemble (Please!) Google and the IAB are once again under the EU’s gimlet eye. A group of human rights orgs sent coordinated privacy complaints to regulators on Thursday in six European countries. At issue is whether the practice of real-time bidding is a… Continue reading »
by AdExchanger // December 11th, 2020 //
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