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»adobe

What Can Advertisers Expect This COVID Christmas?

It’s a tale that feels as old as time, but only goes back to March: The pandemic has had a big impact on consumer habits and attitudes. And that impact will continue through the holiday season. According to Adobe Advertising Cloud, which surveyed 1006 consumers across the United States, United Kingdom and Australia about their... Continue reading »
by Ryan Joe // September 23rd, 2020 //
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adobe cloud
Adobe Distances Itself From Its Ad Cloud; Amazon Adds Podcasts To Its Music Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Cloud Out Adobe is charging ahead with its plan to phase out the managed service ad network part of its Advertising Cloud business. Back in June, Adobe CEO Shantanu Narayen referred to this type of largely IO-based network buy within Advertising Cloud as “no longer... Continue reading »
by AdExchanger // September 17th, 2020 //
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Kroger Pulls An Amazon; CTV Buoys Ad Tech Stocks

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking On The Giants Kroger is getting into the ecommerce game by launching an online marketplace open to third-party sellers. The grocer is working with ecommerce specialist group Mirakl to offer “tens of thousands of additional goods” outside of its usual grocery sales fare,... Continue reading »
by AdExchanger // August 12th, 2020 //
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Trump Might Allow TikTok Acquisition (With Conditions); Adobe Spurns Political Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Flip Flop In the latest chapter of the TikTok saga, Trump said Microsoft can pursue an acquisition of the app – granted that the US Treasury Department receives “a lot of money” for the deal. It’s unclear how the government would get paid,... Continue reading »
by AdExchanger // August 4th, 2020 //
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The Big Story: Sellers Out

At long last, Google released its sellers.json file. And the world was 5% grateful, in line with the level of completeness of Google’s file. This week on The Big Story, the AdExchanger team welcomes Jounce Media founder Chris Kane to talk about what’s missing in Google’s seller.json file. And senior editor Sarah Sluis, who spoke... Continue reading »
by Ryan Joe // June 18th, 2020 //
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Adobe To End Transaction-Based Ad Cloud Biz; ANA Asks To Postpone Upfronts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe’s Ad Cloud Drags Adobe is “significantly” accelerating its plan to eliminate its low-margin Advertising Cloud transaction-driven business and focus on the software side of the business. “The transaction business is very resource-intensive,” CEO Shantanu Narayen said Thursday when explaining the move during Adobe’s... Continue reading »
by AdExchanger // June 12th, 2020 //
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Indie CDPs Need To Do A Way Better Job Explaining Their Value

When it comes to use, familiarity, market share and mindshare in the customer data platform (CDP) ecosystem, the big marketing clouds lead their smaller indie counterparts by a mile. But a peek under the hood reveals a more nuanced story. The marketing clouds are sucking all the air out of the room, but it’s the... Continue reading »
by Allison Schiff // March 10th, 2020 //
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DMP Market Entering Period Of Volatility, According To Advertiser Perceptions

Marketers aren’t switching off of their DMPs – yet. But they’re considering solutions that are less cost-heavy and more integrated with paid media. DMPs from Oracle, Salesforce and Adobe have always been the most-used platforms in previous Advertiser Perceptions reports, and they still are in the research firm’s latest report, released Wednesday. But their favor... Continue reading »
by Alison Weissbrot // December 18th, 2019 //
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Facebook Claims CCPA Won't Crimp Its Web Tracking; Adobe Surges On Magento Sales

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Sell Facebook has told advertisers it won’t need to change its web-tracking services to comply with the California Consumer Privacy Act (CCPA), on the grounds that its use of data to target ads doesn’t constitute “selling” data. Starting January, when the law comes... Continue reading »
by AdExchanger // December 16th, 2019 //
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Why Political Ad Bans Are Hard; Digital Retail Up Big

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Politics Google’s and Facebook’s political advertising policies have been at the center of a heated debate over election ads. Smaller platforms like Twitter and Pinterest have said they will block political ads, but have discovered how complicated political ad policies can be. Twitter... Continue reading »
by AdExchanger // December 3rd, 2019 //
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