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»Macy’s

DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Compromise For Google Google’s reported offer to US regulators as a bid to avoid an antitrust suit was to spin off part of its ad business. But that news apparently landed with a thud.  The Department of Justice is poised to move… Continue reading »
by AdExchanger // July 15th, 2022 //
»
Window Shopping: How Retailers Are Rethinking Their Businesses For The Digital Age

American retailers approached the 2021 holiday season in a serious test-and-learn mode. But that mode is done. The Q4 results are in. Across the board, retailers are investing heavily in first-party data assets (aka their loyalty and membership programs) and in first-party data vehicles like retail media platforms. For many, these investments are still just… Continue reading »
by James Hercher // March 28th, 2022 //
»
BOPIS To The Rescue!
Podcasts Encounter Programmatic Placement Problems; Video Game Marketing Levels Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Of Hearing Podcasters are rushing to add programmatic to their bag of monetization tricks. But they’re confronting familiar issues for publishers when software decides what ads to run and where, The Verge reports. An ad for HBO’s “The Sex Lives of College… Continue reading »
by AdExchanger // January 5th, 2022 //
»
Retailers Enter This Year’s Holiday Season With Important Open-Ended Marketing Questions

Retailers and big retail brands typically embark on Q4 with their plan firmly in place. Pricing and promotions, inventory deliveries and expected sales are all known factors. Companies test, learn and implement during the first nine months of the year and by the holidays they should be riding on rails. And tech providers oblige. The… Continue reading »
by James Hercher // December 8th, 2021 //
»
Macy’s Sues Landlord Over Amazon Billboard; YouTube Bans Anti-Vaxxers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The OOH F.U. ROI Macy’s is suing its landlord, the Kaufman Organization, to prevent the building owner from placing an Amazon billboard above the department chain’s flagship Herald Square location in New York City. Macy’s has had its own brand on the billboard for… Continue reading »
by AdExchanger // September 30th, 2021 //
»
Brands Have Been Funding False COVID Info; Marketers Are Experimenting With Clubhouse

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Misinfo Sitch Brands may have said they’re all about brand safety during the pandemic, but the reality of where their ads are actually appearing tells a different story. According to a new report from NewsGuard, 4,315 brands ran more than 42,000 different ads on… Continue reading »
by AdExchanger // February 19th, 2021 //
»
Amazon Competitors Capitalize On Prime Day

July is historically a slow month for the US retail industry. It splits Memorial Day and Labor Day shopping spikes, and foot traffic dwindles as consumers travel or hit the beach. But this year, ecommerce and brick-and-mortar retailers are pouncing with mid-July promotional events, hoping to seize the shopping energy stirred up by Amazon Prime… Continue reading »
by James Hercher // July 13th, 2018 //
»
Macy’s Talks Shop On Its Location Data Strategy

Macy’s is getting experimental with location data. “Location data can help us move from cross-device to omnichannel,” said Kimberly Yarnell, VP of digital media at Macy’s, speaking at the Mobile Marketing Association’s mobile location leadership forum on Thursday in New York City. “I like to think about location as being the key to providing context… Continue reading »
by Allison Schiff // March 25th, 2016 //
»
Adobe Summit: How Marriott And Macy’s Boosted Their Marketing Acumen Through Org Fixes

Here at the Adobe Summit in Las Vegas, phrases like “change management” are getting nearly equal airtime as data and analytics. Over the past 12 months, Marriott International has accelerated its tech investments as it blends digital and offline. To do so, it has needed to prove marketing strategies align with corporate objectives. “We’ve been… Continue reading »
by Kelly Liyakasa // March 23rd, 2016 //
»
Q4 Commerce Roundup: Amazon Surges, Macy’s Collapses

Q4 ecommerce sales were marked by a strong increase in transaction volume and a spike in mobile conversions, a smattering of retail reports shows. Among specific retailers, Amazon was the runaway winner (no surprise there) and brick-and-mortar players may emerge as losers, if an early glum report from Macy’s is any indicator. Amazon reported dramatic… Continue reading »
by Wallace Morgan // January 7th, 2016 //
»
See more articles
 

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