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»Macy’s

Amazon Competitors Capitalize On Prime Day

July is historically a slow month for the US retail industry. It splits Memorial Day and Labor Day shopping spikes, and foot traffic dwindles as consumers travel or hit the beach. But this year, ecommerce and brick-and-mortar retailers are pouncing with mid-July promotional events, hoping to seize the shopping energy stirred up by Amazon Prime... Continue reading »
by James Hercher // July 13th, 2018 //
»
Macy’s Talks Shop On Its Location Data Strategy

Macy’s is getting experimental with location data. “Location data can help us move from cross-device to omnichannel,” said Kimberly Yarnell, VP of digital media at Macy’s, speaking at the Mobile Marketing Association’s mobile location leadership forum on Thursday in New York City. “I like to think about location as being the key to providing context... Continue reading »
by Allison Schiff // March 25th, 2016 //
»
Adobe Summit: How Marriott And Macy’s Boosted Their Marketing Acumen Through Org Fixes

Here at the Adobe Summit in Las Vegas, phrases like “change management” are getting nearly equal airtime as data and analytics. Over the past 12 months, Marriott International has accelerated its tech investments as it blends digital and offline. To do so, it has needed to prove marketing strategies align with corporate objectives. “We’ve been... Continue reading »
by Kelly Liyakasa // March 23rd, 2016 //
»
Q4 Commerce Roundup: Amazon Surges, Macy's Collapses

Q4 ecommerce sales were marked by a strong increase in transaction volume and a spike in mobile conversions, a smattering of retail reports shows. Among specific retailers, Amazon was the runaway winner (no surprise there) and brick-and-mortar players may emerge as losers, if an early glum report from Macy's is any indicator. Amazon reported dramatic... Continue reading »
by Wallace Morgan // January 7th, 2016 //
»
Pinterest Pins Down Commerce With Buy Button Rollout

In a move aimed at speeding the conversion path between “pinners” and thousands of retailers, Pinterest will debut buyable pins allowing users to purchase products directly from its website, the company announced Tuesday at its San Francisco headquarters. The feature was specifically designed to make mobile purchases faster and easier as users browse their favorite pinboards.... Continue reading »
by Tilde Herrera // June 2nd, 2015 //
»
Big Brands Find Data Is As Much A People Challenge As A Technology Challenge

Linking up internal data assets is a great start – but while this can lead to nifty business results, it also has the potential to disrupt numerous employees and departments within a company. Brand marketers from Macy’s, Sephora and Walmart told their stories about combining customer and marketing data sets during a panel at LiveRamp’s... Continue reading »
by Ryan Joe // March 2nd, 2015 //
»
Mobile Attribution A Double-Edged Sword for Retail Marketers

Mobility has meant marketers can deliver high-value messages to consumers using less real estate, Nicholas Franchet, Facebook’s head of global ecommerce, told a crowd of 1,150 marketers and retailers today at the eTail East conference. The good? Nearly 50% of time spent on retail sites now happens through mobile devices, according to comScore. Tablet sales... Continue reading »
by Kelly Liyakasa // August 13th, 2013 //
»
E-Commerce Platform FiftyOne: A Bridge Between Payment Services And Merchants

Just before holiday season kickoff last month, MasterCard tapped FiftyOne Global Ecommerce to provide exclusive online shopping offers from major U.S. retailers to the credit card company’s international users. These non-U.S. MasterCard cardholders have been able to find and redeem discounts of up to 30% off on merchandise and complete orders using local currency –... Continue reading »
by David Kaplan // December 13th, 2012 //
»
 

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