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»the new york times

Conviction Of Russian Ad Fraudster Sets Precedent. Will It Make Scammers Think Twice?

Five years after a Russian ad fraud scheme that bilked digital advertisers out of more than $7 million was uncovered, self-proclaimed “King of Fraud” Aleksandr Zhukov was convicted last week by a federal jury in Brooklyn. Zhukov, 41, was arrested in Bulgaria in 2018 and extradited to the United States in 2019 for running a... Continue reading »
by Tony Rifilato // June 2nd, 2021 //
»
Apple Hit With IOS 14 Privacy Complaint In France; T-Mobile Loves Targeted Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vive La Privacy Will the IDFA have its day in court? As developers scramble to prepare for Apple’s iOS 14 privacy changes, which could roll out any day now, a French lobbying group is taking a different tack. France Digitale, which represents startups in... Continue reading »
by AdExchanger // March 10th, 2021 //
»
Google's Cookie Plans Draw Regulatory Scrutiny; Podcast Ad Spend Is On The Rise

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Drama In the wake of multiple antitrust lawsuits and a US congressional probe, Google’s attempt to get rid of the third-party cookie is attracting regulatory attention, Digiday reports. On Jan. 8, the U.K.’s Competition and Markets Authority launched an investigation into whether Chrome’s... Continue reading »
by AdExchanger // February 3rd, 2021 //
»
Industry Preview: How ‘Subscription First’ Transformed The New York Times

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. It’s probably safe to say that Sebastian Tomich, SVP and global head of advertising and marketing solutions at The New... Continue reading »
by Zach Rodgers // January 4th, 2021 //
»
Kepler Group Buys Infectious Media; Walgreens Is Latest Retailer To Launch An Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Merger Kepler Group has acquired UK-based Infectious Media for an undisclosed sum. Read the release. The combined global programmatic agency company has 400 professionals across London, Singapore, New York, Philadelphia, Chicago, San Francisco and Costa Rica. The firms’ combined client roster includes Hasbro,... Continue reading »
by AdExchanger // December 4th, 2020 //
»
Twitch, Reddit Join Trump Crackdown; Free Retail Listings Come To Google Search

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Hate Twitch and Reddit have joined Twitter and other social platforms in cracking down on President Trump for hate speech. Twitch temporarily banned Trump’s account for violating its hateful conduct policy. The first incident was via a re-broadcasted clip from 2016 in which... Continue reading »
by AdExchanger // June 30th, 2020 //
»
IPG Rebrands Cadreon; Quibi In Legal Crosshairs Over Ad Formats

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cadreon No More  IPG Mediabrands rebranded Cadreon to Matterkind. The unit will focus on addressable media by leveraging Acxiom data and Kinesso technology to target across channels. Matterkind claims to offer “an expanded and enhanced suite of addressable activation solutions and advisory services” that... Continue reading »
by AdExchanger // May 6th, 2020 //
»
Third-Party Data Is A Bad Habit We Need To Kick

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kendell Timmers, vice president of advertising data at The New York Times. I recently looked myself up on BlueKai’s registry tool to see what audiences I belong to within their third-party data sets. While... Continue reading »
by AdExchanger // February 22nd, 2019 //
»
Gray Lady Goes Great Guns; Here Come The DTC Consolidators

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gray Lady Rising While digital media suffers a blood bath, The New York Times is reaping the rewards of a growing digital readership. The publisher brought in $709 million in digital revenue last year and is on track to pass its goal of $800... Continue reading »
by AdExchanger // February 7th, 2019 //
»
The New York Times Gets Cozy With Big Brands

The New York Times once worked with thousands of advertisers, but it’s now narrowed its focus to the top 100 global brands. “The business is shrinking in terms of the overall number of advertisers, as there are more places to do longtail advertising,” said Sebastian Tomich, global head of advertising and marketing solutions at The... Continue reading »
by Alison Weissbrot // January 30th, 2019 //
»
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