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»the new york times

Industry Preview: How ‘Subscription First’ Transformed The New York Times

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. It’s probably safe to say that Sebastian Tomich, SVP and global head of advertising and marketing solutions at The New... Continue reading »
by Zach Rodgers // January 4th, 2021 //
»
Kepler Group Buys Infectious Media; Walgreens Is Latest Retailer To Launch An Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Merger Kepler Group has acquired UK-based Infectious Media for an undisclosed sum. Read the release. The combined global programmatic agency company has 400 professionals across London, Singapore, New York, Philadelphia, Chicago, San Francisco and Costa Rica. The firms’ combined client roster includes Hasbro,... Continue reading »
by AdExchanger // December 4th, 2020 //
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Twitch, Reddit Join Trump Crackdown; Free Retail Listings Come To Google Search

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Hate Twitch and Reddit have joined Twitter and other social platforms in cracking down on President Trump for hate speech. Twitch temporarily banned Trump’s account for violating its hateful conduct policy. The first incident was via a re-broadcasted clip from 2016 in which... Continue reading »
by AdExchanger // June 30th, 2020 //
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IPG Rebrands Cadreon; Quibi In Legal Crosshairs Over Ad Formats

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cadreon No More  IPG Mediabrands rebranded Cadreon to Matterkind. The unit will focus on addressable media by leveraging Acxiom data and Kinesso technology to target across channels. Matterkind claims to offer “an expanded and enhanced suite of addressable activation solutions and advisory services” that... Continue reading »
by AdExchanger // May 6th, 2020 //
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Third-Party Data Is A Bad Habit We Need To Kick

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kendell Timmers, vice president of advertising data at The New York Times. I recently looked myself up on BlueKai’s registry tool to see what audiences I belong to within their third-party data sets. While... Continue reading »
by AdExchanger // February 22nd, 2019 //
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Gray Lady Goes Great Guns; Here Come The DTC Consolidators

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gray Lady Rising While digital media suffers a blood bath, The New York Times is reaping the rewards of a growing digital readership. The publisher brought in $709 million in digital revenue last year and is on track to pass its goal of $800... Continue reading »
by AdExchanger // February 7th, 2019 //
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The New York Times Gets Cozy With Big Brands

The New York Times once worked with thousands of advertisers, but it’s now narrowed its focus to the top 100 global brands. “The business is shrinking in terms of the overall number of advertisers, as there are more places to do longtail advertising,” said Sebastian Tomich, global head of advertising and marketing solutions at The... Continue reading »
by Alison Weissbrot // January 30th, 2019 //
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The New York Times, Vice And The Local Media Consortium Get Organized Around Data

Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain. At the Google Publisher Leadership Summit in Chicago, ad execs from The New York Times, Vice Media and the Local Media Consortium (LMC) discussed their often-arduous quests to reach the peak. The New York Times, for... Continue reading »
by Ryan Joe // October 4th, 2017 //
»
The Little Black Book Of Publisher-Owned Agencies

Major publishers like Hearst, Vice, Time Inc., The New York Times and Meredith have either built or acquired agency capabilities and content studios over the past few years to create synergies between their content and the brands that monetize it. Being owned by a publisher allows digital agencies to tap editorial expertise for engaging creative... Continue reading »
by Alison Weissbrot // May 30th, 2017 //
»
Digital Ads Driving Performance At NYT; And At IAC

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The Times They Are A-Changin’ The New York Times’ digital advertising continues to surge, seeing double-digit YoY growth and comprising 34.1% of the Times’ total ad revenue in Q4 2015. Digital revenues for 2015 surpassed $197 million, an 8.2% jump from a year earlier.... Continue reading »
by AdExchanger // February 5th, 2016 //
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