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»the new york times

Third-Party Data Is A Bad Habit We Need To Kick

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kendell Timmers, vice president of advertising data at The New York Times. I recently looked myself up on BlueKai’s registry tool to see what audiences I belong to within their third-party data sets. While... Continue reading »
by AdExchanger // February 22nd, 2019 //
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Gray Lady Goes Great Guns; Here Come The DTC Consolidators

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gray Lady Rising While digital media suffers a blood bath, The New York Times is reaping the rewards of a growing digital readership. The publisher brought in $709 million in digital revenue last year and is on track to pass its goal of $800... Continue reading »
by AdExchanger // February 7th, 2019 //
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The New York Times Gets Cozy With Big Brands

The New York Times once worked with thousands of advertisers, but it’s now narrowed its focus to the top 100 global brands. “The business is shrinking in terms of the overall number of advertisers, as there are more places to do longtail advertising,” said Sebastian Tomich, global head of advertising and marketing solutions at The... Continue reading »
by Alison Weissbrot // January 30th, 2019 //
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The New York Times, Vice And The Local Media Consortium Get Organized Around Data

Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain. At the Google Publisher Leadership Summit in Chicago, ad execs from The New York Times, Vice Media and the Local Media Consortium (LMC) discussed their often-arduous quests to reach the peak. The New York Times, for... Continue reading »
by Ryan Joe // October 4th, 2017 //
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The Little Black Book Of Publisher-Owned Agencies

Major publishers like Hearst, Vice, Time Inc., The New York Times and Meredith have either built or acquired agency capabilities and content studios over the past few years to create synergies between their content and the brands that monetize it. Being owned by a publisher allows digital agencies to tap editorial expertise for engaging creative... Continue reading »
by Alison Weissbrot // May 30th, 2017 //
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Digital Ads Driving Performance At NYT; And At IAC

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The Times They Are A-Changin’ The New York Times’ digital advertising continues to surge, seeing double-digit YoY growth and comprising 34.1% of the Times’ total ad revenue in Q4 2015. Digital revenues for 2015 surpassed $197 million, an 8.2% jump from a year earlier.... Continue reading »
by AdExchanger // February 5th, 2016 //
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Are Direct Buys The Only Way To Keep The Industry Fraud Free?

The New York Times has a solution to the bot fraud problem: “Buy quality.” So declared Michael Zimbalist, SVP of advertising products and R&D at the Times, speaking at OpenX's session about trust in the supply chain at Advertising Week in New York City. “You get what you pay for,” Zimbalist said bluntly. “We need to collapse... Continue reading »
by Allison Schiff // October 1st, 2015 //
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The New York Times Reports Solid Digital Ad Growth, Thanks In Part To Native Ads

The New York Times reported relatively modest fourth-quarter and full-year earnings on Tuesday, but chief Mark Thompson hailed it as “the most encouraging year-over-year trend” for total advertising revenue since 2005. To that end, he touted strong growth in digital advertising, sponsored content and subscription-based revenue. “We were particularly pleased with the strong growth in digital... Continue reading »
by Liz Rowley // February 3rd, 2015 //
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NYT Gears Up For 'Critical Year' In Its Advertising Story

2014 will be a "critical year in the story of advertising" at The New York Times Co., CEO Mark Thompson said during the company's Q4 2013 earnings call today. It's a story that will play out in ad tech, native ads, mobile formats and video. "In 2014, we will apply greater focus to mobile monetization,... Continue reading »
by Zach Rodgers // February 6th, 2014 //
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NYT's Homepage Ad Experiments Continue, With Video In Focus

In recent months, NYTimes.com has sought to refine its homepage ad strategy with the promise of something "unique" for large advertisers in consumer packaged goods, automotive, electronics and finance. The latest effort is on behalf of Bank of America and builds on the publisher's evolving video strategy. The twist in this case is an "interactive"... Continue reading »
by David Kaplan // September 17th, 2013 //
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