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»Zynga

Why Zynga Is Buying A Hypercasual Gaming Studio Despite IDFA Restrictions On The Horizon

Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile titles, more than doubled between December 2019 and March of this year, according to joint research from Adjust and Unity. Once lockdowns started, the growth accelerated, with play sessions up by 72% in March. But... Continue reading »
by Allison Schiff // August 6th, 2020 //
»
TV Buyers Skeptical About YouTube; Zynga Buys Turkish Game Studio Peak

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Video In TV’s Clothing YouTube may struggle to win TV buyers, who see the app as a mobile- and desktop-first platform. Time spent streaming YouTube on TV sets is up 80% year over year, and the platform is bidding for TV ad dollars... Continue reading »
by AdExchanger // June 2nd, 2020 //
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Zynga Has A Soft Quarter For Advertising, But Players Who Once Churned Are Returning

Both Words With Friends and Zynga Poker are more than 10 years old. But players who left long ago have been returning to the titles organically in recent weeks thanks to shelter in place. And new users are coming on board too. The uptick, which only really started in earnest during the last two weeks... Continue reading »
by Allison Schiff // May 7th, 2020 //
»
Zynga Taps Rubicon Project To Make All Inventory Tradable Via Programmatic Direct

Zynga has made 100% of its direct-sold inventory available for purchase programmatically, courtesy of Rubicon Project's guaranteed orders capability. Buyers can access all of the premium Zynga ad formats, including "sponsored play" and "gamified units," exclusively through Rubicon Project, a process that took months to set up. The deal offers important upsides for both Zynga... Continue reading »
by Sarah Sluis // January 5th, 2016 //
»
Zynga Makes A Play For Ad Dollars As It Faces A Mobile, Post-Facebook Future

There was a time around 2009 when you couldn’t talk about Zynga without also talking about Facebook. Back then, FarmVille, CityVille and CafeWorld were beyond ubiquitous. But Facebook wasn’t mentioned once on Tuesday during Zynga’s third-quarter earnings call. That’s partially because Facebook’s users are increasingly mobile, with 1.39 billion monthly actives out of 1.55 billion... Continue reading »
by Allison Schiff // November 6th, 2015 //
»
Ex-Zynga Developers Apply Lessons Learned To App Monetization On Facebook

However one feels about the merits of FarmVille, it’s undeniable that the game’s creators know a thing or two about app monetization. To that end, Red Hot Labs – a game dev startup founded by the team that created back-in-the-day blockbusters FarmVille and CityVille – released Toro on Wednesday, a new tool aimed at helping... Continue reading »
by Allison Schiff // November 5th, 2014 //
»
ComScore's Combined Mobile/Desktop Ratings Lift Pandora, Zynga, And Groupon

After debuting its Media Metrix Multi-Platform in beta in November, comScore opened the offering to all US clients and released the top 50 web properties for February 2013, based on data from both desktop and mobile visitors. While the top multi-platform properties overall were similar to the top desktop properties, there were several companies that... Continue reading »
by Kimberly Maul // March 25th, 2013 //
»
 

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