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»Zynga

Zynga On First-Party Data, Weathering ATT – And Its Plans To Buy More Mobile Ad Tech

Despite Apple’s ATT curveball, Zynga is having its best revenue and audience growth year since the company was founded in 2007. The social game developer, whose titles include Words With Friends and the FarmVille franchise, grew its advertising business 99% year-over-year in the third quarter to $134 million. Total quarterly revenue was $705 million, a... Continue reading »
by Allison Schiff // November 8th, 2021 //
»
Zynga’s AppTrackingTransparency Woes; Texas Monthly Rakes In Hollywood Dollars

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iOS’s Junk, Android’s Treasure Apple’s AppTrackingTransparency framework is making it unprofitable to acquire new customers – and Zynga’s earnings offered a proof point for the change’s impact on the mobile game company’s business. “The adoption of Apple’s privacy changes resulted in a higher cost... Continue reading »
by AdExchanger // August 9th, 2021 //
»
Game On: Zynga Will Spend $250 Million To Acquire Mobile Ad Company Chartboost

Zynga is buying in-app growth and mobile monetization platform Chartboost for $250 million. It’s an excellent exit for a company that’s only raised $21 million since its $2 million Series A in 2011. The deal, expected to close in the third quarter, was announced on Wednesday on Zynga’s Q1 earnings call, during which the company... Continue reading »
by Allison Schiff // May 5th, 2021 //
»
Zynga is in the midst of building its own ad network to expand its addressable market and might be in the market to buy some ad tech.
Zynga Is Building Its Own Ad Network, Mulling M&A

Zynga might be in the market to buy some ad tech. The online and mobile gaming developer, which posted record Q4 earnings on Wednesday, fueled by an all-time best revenue and bookings quarter for Words With Friends, is in the midst of building its own ad network to expand its addressable market. Revenue for the... Continue reading »
by Allison Schiff // February 11th, 2021 //
»
Why Zynga Is Buying A Hypercasual Gaming Studio Despite IDFA Restrictions On The Horizon

Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile titles, more than doubled between December 2019 and March of this year, according to joint research from Adjust and Unity. Once lockdowns started, the growth accelerated, with play sessions up by 72% in March. But... Continue reading »
by Allison Schiff // August 6th, 2020 //
»
TV Buyers Skeptical About YouTube; Zynga Buys Turkish Game Studio Peak

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Video In TV’s Clothing YouTube may struggle to win TV buyers, who see the app as a mobile- and desktop-first platform. Time spent streaming YouTube on TV sets is up 80% year over year, and the platform is bidding for TV ad dollars... Continue reading »
by AdExchanger // June 2nd, 2020 //
»
Zynga Has A Soft Quarter For Advertising, But Players Who Once Churned Are Returning

Both Words With Friends and Zynga Poker are more than 10 years old. But players who left long ago have been returning to the titles organically in recent weeks thanks to shelter in place. And new users are coming on board too. The uptick, which only really started in earnest during the last two weeks... Continue reading »
by Allison Schiff // May 7th, 2020 //
»
Zynga Taps Rubicon Project To Make All Inventory Tradable Via Programmatic Direct

Zynga has made 100% of its direct-sold inventory available for purchase programmatically, courtesy of Rubicon Project's guaranteed orders capability. Buyers can access all of the premium Zynga ad formats, including "sponsored play" and "gamified units," exclusively through Rubicon Project, a process that took months to set up. The deal offers important upsides for both Zynga... Continue reading »
by Sarah Sluis // January 5th, 2016 //
»
Zynga Makes A Play For Ad Dollars As It Faces A Mobile, Post-Facebook Future

There was a time around 2009 when you couldn’t talk about Zynga without also talking about Facebook. Back then, FarmVille, CityVille and CafeWorld were beyond ubiquitous. But Facebook wasn’t mentioned once on Tuesday during Zynga’s third-quarter earnings call. That’s partially because Facebook’s users are increasingly mobile, with 1.39 billion monthly actives out of 1.55 billion... Continue reading »
by Allison Schiff // November 6th, 2015 //
»
Ex-Zynga Developers Apply Lessons Learned To App Monetization On Facebook

However one feels about the merits of FarmVille, it’s undeniable that the game’s creators know a thing or two about app monetization. To that end, Red Hot Labs – a game dev startup founded by the team that created back-in-the-day blockbusters FarmVille and CityVille – released Toro on Wednesday, a new tool aimed at helping... Continue reading »
by Allison Schiff // November 5th, 2014 //
»
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