The Media Metrix Multi-Platform "combines comScore’s flagship products to accurately account for unduplicated audiences across the desktop, smartphone, and tablet platforms," said Jeff Hackett, EVP of comScore, in a statement about the top 50 properties. "This unified view of digital audiences not only establishes a new measurement standard for the industry, but also has the potential to unlock insights that can deliver substantial, currently unrealized value to our publisher, advertiser, and agency clients."
Influential W3C Working Group Calls Privacy Sandbox Proposal ‘Harmful' Nielsen, Deloitte, PwC And P&G All Helped Draft The CAID Spec Criteo Is Ready To Test The Single Sign-On Software For Unified ID 2.0 Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal FLoC Origin Trials Kick Off In The United States And Other Regions Fox Inventory Viewed Through Comcast Set-Top Boxes Is Now Programmatic And Addressable Google Will Not Run FLoC Origin Tests In Europe Due To GDPR Concerns (At Least For Now) Mobile Mania: Digital Turbine To Buy Fyber For $600M, IronSource To IPO Via SPAC, TikTok Drops $4B On A Game Studio Innovation Labs: Google’s Chetna Bindra Gives The Lowdown On PPIDs, FLoCs And UID»
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