The Media Metrix Multi-Platform "combines comScore’s flagship products to accurately account for unduplicated audiences across the desktop, smartphone, and tablet platforms," said Jeff Hackett, EVP of comScore, in a statement about the top 50 properties. "This unified view of digital audiences not only establishes a new measurement standard for the industry, but also has the potential to unlock insights that can deliver substantial, currently unrealized value to our publisher, advertiser, and agency clients."
Mark Read: The Future Of WPP Is Interoperable 4 Ways The Death Of The Cookie In Chrome Could Affect Marketers Publishers Sense Opportunity As Chrome Drops Third-Party Cookies What’s In Google’s Privacy Sandbox? Nothing, For Now Google Chrome Will Drop Third-Party Cookies In 2 Years Havas Tests Zeotap And InfoSum Data Partnership As Agencies Enter Onboarding Martin Sorrell: The Big Idea Isn’t Enough CEO David Kenny Brings Nielsen Back From The Brink CES 2020: IPG’s Michael Roth On Acxiom And The Changing Face Of Television»
Add a comment