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»Twitch

Doug Scott, CMO, Twitch
Twitch’s CMO: ‘As Long As It’s Done Right, Our Audience Is Ready To Engage With Brands’

Twitch is mainly known as a streaming platform for gamers. But what’s a gamer, actually? “The truth is, close to 80% of Americans over the age of 13 self-identify as gamers, and so the term starts to lose some of its meaning,” said Twitch CMO Doug Scott. “People who are into games aren’t solely into... Continue reading »

by Allison Schiff // January 14th, 2021 //
»
Cadillac Is Cruising Into The New Year With An Eye On Gaming Audiences

When Cadillac put together a marketing strategy for its 2021 Escalade last year, gaming bubbled up as a place where the brand needed to play. “All of our research into current and future Escalade owners shows gaming as popping up pretty high from an index perspective,” said Marcie Pérez, associate director of media and performance... Continue reading »

by Allison Schiff // January 8th, 2021 //
»
Advertisers Pause Spend Amid DC Chaos; Facebook Bans Trump

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stepping Back So … 2021 is off to a great start. After pro-Trump mobs stormed the US Capitol on Wednesday, advertisers are pulling their paid social advertising and reevaluating their overall ad spend, Digiday reports. Some advertisers paused their paid social just as DC’s... Continue reading »

by AdExchanger // January 8th, 2021 //
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Amazon Advertising Surges, And Plans Upgrades Around Twitch, Video And Platform Usability

Amazon reported a record Q3 that was driven in part by a 51% increase in advertising revenue and buoyed by a surge in ecommerce due to the COVID-19 pandemic. The online retail giant’s accelerated push into advertising netted $5.4 billion in revenue – up from $3.6 million a year ago – with the company telling... Continue reading »

by Anthony Rifilato // October 30th, 2020 //
»
Mike Ong, VP of government relations, BIGO
For Livestreaming App BIGO Live, The Road To Revenue Is Paved With In-App Purchases

More likely than not, you’ve never heard of BIGO Live. But it’s one of the largest live streaming apps in APAC with around 400 million users across 150 countries. Launched in Singapore in 2016, BIGO Live now ranks No. 6 globally for downloads, ahead of Disney Plus and Twitch, according to Apptopia data for January... Continue reading »

by Allison Schiff // August 17th, 2020 //
»
Twitch, Reddit Join Trump Crackdown; Free Retail Listings Come To Google Search

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Hate Twitch and Reddit have joined Twitter and other social platforms in cracking down on President Trump for hate speech. Twitch temporarily banned Trump’s account for violating its hateful conduct policy. The first incident was via a re-broadcasted clip from 2016 in which... Continue reading »

by AdExchanger // June 30th, 2020 //
»
Twitch Wins As Microsoft Shuts Down Mixer; Amazon Hiring In Linear TV?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ahead Of The Game Facebook was the designated beneficiary earlier this week when Microsoft gave up on the video game streaming platform Mixer, diverting its traffic and accounts to Facebook Gaming. But the big winner here could be Twitch. Mixer lured popular streamers with... Continue reading »

by AdExchanger // June 25th, 2020 //
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Publishers Tap Online Events To Grow Their Email Lists; Microsoft To Shut Down Game Streaming Platform Mixer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Check Is In The Email Online events are a fraction as valuable as real-world equivalents, but publishers are hosting them more and more as a way to build up authenticated email databases. “That is now the starting point of conversations with publishers,” Tessa... Continue reading »

by AdExchanger // June 24th, 2020 //
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Doritos To Sponsor Twitch Tourneys, Embracing Live Gaming Risk And Reward

Video games have proven their marketing mettle during the coronavirus crisis, with people stuck at home and live sports and TV frozen in limbo. The latest example of that trend comes from Doritos, which is teaming up with Twitch to host a series of esports tournaments over the course of the year. The Doritos Disruptor... Continue reading »

by James Hercher // June 2nd, 2020 //
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Broadcasters Get Creative During Crisis; Amazon Primed To Succeed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movie Night (On The Couch) TV networks hope nostalgia will win over home-bound viewers. NBCU launched a franchise last week called “Stay-In Theater,” simulcasting family movies across its family of networks. NBCU will cut national commercial time for the broadcast from 35 minutes to... Continue reading »

by AdExchanger // April 13th, 2020 //
»
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