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»Twitch

Mike Ong, VP of government relations, BIGO
For Livestreaming App BIGO Live, The Road To Revenue Is Paved With In-App Purchases

More likely than not, you’ve never heard of BIGO Live. But it’s one of the largest live streaming apps in APAC with around 400 million users across 150 countries. Launched in Singapore in 2016, BIGO Live now ranks No. 6 globally for downloads, ahead of Disney Plus and Twitch, according to Apptopia data for January... Continue reading »
by Allison Schiff // August 17th, 2020 //
»
Twitch, Reddit Join Trump Crackdown; Free Retail Listings Come To Google Search

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Hate Twitch and Reddit have joined Twitter and other social platforms in cracking down on President Trump for hate speech. Twitch temporarily banned Trump’s account for violating its hateful conduct policy. The first incident was via a re-broadcasted clip from 2016 in which... Continue reading »
by AdExchanger // June 30th, 2020 //
»
Twitch Wins As Microsoft Shuts Down Mixer; Amazon Hiring In Linear TV?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ahead Of The Game Facebook was the designated beneficiary earlier this week when Microsoft gave up on the video game streaming platform Mixer, diverting its traffic and accounts to Facebook Gaming. But the big winner here could be Twitch. Mixer lured popular streamers with... Continue reading »
by AdExchanger // June 25th, 2020 //
»
Publishers Tap Online Events To Grow Their Email Lists; Microsoft To Shut Down Game Streaming Platform Mixer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Check Is In The Email Online events are a fraction as valuable as real-world equivalents, but publishers are hosting them more and more as a way to build up authenticated email databases. “That is now the starting point of conversations with publishers,” Tessa... Continue reading »
by AdExchanger // June 24th, 2020 //
»
Doritos To Sponsor Twitch Tourneys, Embracing Live Gaming Risk And Reward

Video games have proven their marketing mettle during the coronavirus crisis, with people stuck at home and live sports and TV frozen in limbo. The latest example of that trend comes from Doritos, which is teaming up with Twitch to host a series of esports tournaments over the course of the year. The Doritos Disruptor... Continue reading »
by James Hercher // June 2nd, 2020 //
»
Broadcasters Get Creative During Crisis; Amazon Primed To Succeed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movie Night (On The Couch) TV networks hope nostalgia will win over home-bound viewers. NBCU launched a franchise last week called “Stay-In Theater,” simulcasting family movies across its family of networks. NBCU will cut national commercial time for the broadcast from 35 minutes to... Continue reading »
by AdExchanger // April 13th, 2020 //
»
Google Settles With FTC Over YouTube COPPA Violation; Twitch Experiments With New Sponsor Model

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Turn Google will pay up to $200 million to the Federal Trade Commission to settle an investigation into whether YouTube violated children’s privacy law by targeting ads to minors, Politico reports. The proposed settlement, which has been sent to the Justice Department for... Continue reading »
by AdExchanger // September 3rd, 2019 //
»
Twitch Will Sell Products QVC-Style For Prime Day

Twitch streamers will sling products during two 12-hour streams on July 15 and July 16 to drive Amazon Prime Day sales. The Twitch Presents channel will be taken over by different streaming celebrities selling products ranging from electronics and gaming to kitchenware and kitsch. It’s QVC, but with gamers making the sale. The close alignment... Continue reading »
by Sarah Sluis // June 28th, 2019 //
»
Dun & Bradstreet Acquires Lattice Engines; Walmart Shifts Ecommerce Strategy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The B2B CDP? Dun & Bradstreet has agreed to acquire Lattice Engines, a B2B marketing startup. D&B says it made the deal to add a customer data platform (CDP), a trendy category of tech companies that collect and manage consumer data. Lattice started as... Continue reading »
by AdExchanger // June 14th, 2019 //
»
With A New CRO, Twitch Levels Up Its Advertising Ambitions

At any given moment, 1 million people are watching Twitch, tuning in to the half a million people who stream themselves playing video games every day. The audience can be on par with a national cable network, according to a Nielsen study of concurrent viewers conducted in January. Twitch checks three coveted boxes for advertisers:... Continue reading »
by Sarah Sluis // May 23rd, 2019 //
»
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