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»SKAdNetwork

Will Apple’s Deadline Extension Change How Developers Get Ready For IDFA Changes In IOS 14?

The developer community welcomed Apple’s recent move to delay the rollout of its IDFA changes in iOS 14 until “early next year.” But that delay only adds a few months onto the deadline. Early next year is sooner than it sounds. And there’s still a lot of prep work that developers and their partners need... Continue reading »
by Allison Schiff // September 8th, 2020 //
»
Why Apple’s SKAdNetwork Could Spur Ad Fraud In IOS 14

SKAdNetwork is Apple’s homegrown solution for attribution. Apple itself verifies when clicks lead to installs and shares that information directly with ad networks through an encrypted postback and without the need to pass an IDFA. That should make app marketing in iOS 14 pretty much impervious to fraud … right? Well, yes and no. It... Continue reading »
by Allison Schiff // September 3rd, 2020 //
»
David Gregson, a product manager at Twitter’s MoPub
Here’s How MoPub Is Adapting To Apple’s IDFA Changes – Which Are Less Than A Month Away

Even as mobile ad platforms get their houses in order as Apple restricts IDFA in iOS 14, there are still a lot of open questions that remain, said David Gregson, a product manager at Twitter’s MoPub who’s directly involved with the mobile exchange’s response plan to Apple’s updates. “There’s still a lack of clarity about... Continue reading »
by Allison Schiff // September 2nd, 2020 //
»
Facebook’s ad partners have a lot of steps they have to take to prepare themselves for Apple’s update if they still want to run app install campaigns through Facebook.
What Facebook’s IOS 14 Prep Plan Actually Means For Developers

Facebook’s strategy for dealing with the changes coming in iOS 14 is to simply stop collecting the IDFA. But there’s nothing simple about it. Facebook’s ad partners have a lot of steps they have to take to prepare themselves for Apple’s update if they still want to run app install campaigns through Facebook. On Wednesday,... Continue reading »
by Allison Schiff // August 27th, 2020 //
»
Full Text: Facebook's Explainer And FAQ On Preparing For IOS 14

After announcing via two blog posts on Wednesday that it will no longer collect the IDFA for iOS 14 devices, Facebook sent a follow-up message to its ad partners with more detail about what that will mean in practice. Here's the full text: ******************** Today (August 26, 2020), we are providing details about our approach... Continue reading »
by Allison Schiff // August 27th, 2020 //
»
Facebook is preparing its partners for Apple’s IDFA restrictions – and there’s no sugar coating it.
Facebook’s IDFA Plan: Possible Audience Network Shutdown For IOS 14

Facebook is preparing its partners for Apple’s IDFA restrictions – and there’s no sugar coating it. Considering the uncertainty of the situation, Facebook has decided not to collect the IDFA for any of its own apps on iOS 14 devices or to request the IDFA from apps in Audience Network, the company said in a pair... Continue reading »
by Allison Schiff // August 26th, 2020 //
»
Mobile Ad Tech Companies Try To Adapt To Likely Loss Of Apple's IDFA

Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Although Apple didn’t actually kill it, the IDFA will become opt-in for consumers starting with iOS 14 in September. Without user permission, IDFA tracking will be zeroed out, just like when Limit Ad Tracking is enabled. Some are predicting opt-in... Continue reading »
by Allison Schiff // July 21st, 2020 //
»
IDFA Apocalypse: What We Know (And Don't)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. It's been a couple of weeks since the Apple WWDC conference, where we learned how the IDFA will become opt-in for consumers. Arguably this change... Continue reading »
by AdExchanger // July 14th, 2020 //
»
Apple’s SKAdNetwork Gets Real – Is It The Future Of Mobile App Attribution On IOS?

SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS 14 in September. But when Apple first introduced its SKAdNetwork API in 2018, only a handful of industry insiders paid attention. At the time, the low-key rollout of a privacy-focused test API that would allow... Continue reading »
by Allison Schiff // July 7th, 2020 //
»
Mobile Device IDs Will Be The Next Ad Tracker To Bite The Dust

Mobile advertising IDs are probably not long for this world. Neither Apple nor Google – which is fresh off announcing its plan to kill third-party cookies in Chrome less than two years from now – has taken concrete steps to eliminate their respective device IDs as of yet, but the app ecosystem should be preparing for that... Continue reading »
by Allison Schiff // February 10th, 2020 //
»
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