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»SKAdNetwork

Facebook Undercounted SKAdNetwork Conversions For iPhone 12 Users Since February

Facebook has been selling itself short. A bug in Facebook’s measurement system caused Facebook to undercount app install campaigns on iOS 14 via SKAdNetwork (SKAN) for nearly seven months. The bug, which Facebook identified on August 20, only impacted iPhone 12 users that were using the Facebook app. Instagram users and Audience Network partner apps... Continue reading »
by Allison Schiff // August 31st, 2021 //
»
Apple Will Make A Change In IOS 15 That Marks The Official End Of Self-Attributing Networks

Sayonara self-attribution. Apple is making a tweak to SKAdNetwork in iOS 15 that will strip the big ad platforms, including Facebook, Google and Twitter, of their status as self-attributing networks. Starting with the next version of iOS, slated for release sometime this fall, advertisers will be able to opt in to get copies of the... Continue reading »
by Allison Schiff // June 9th, 2021 //
»
6 Burning Questions About Apple’s ATT Privacy Framework

AppTrackingTransparency enforcement officially began in late April. But advertisers, publishers and mobile ad tech vendors are still grappling with a lot of head scratchers – and the dust is far from settled. Until the release of iOS 14.5 last month, among the biggest unknowns consuming the mobile ad ecosystem was the agita-inducing question of timing... Continue reading »
by Allison Schiff // May 20th, 2021 //
»
SKAdNetwork Three Point … Doh!

Today’s column is written by Maor Sadra, CEO and co-founder of INCRMNTAL. After this exclusive look for subscribers, the story will be published in full on AdExchanger.com tomorrow. Facebook CFO David Wehner has noted on multiple company earnings calls that investors should expect a revenue dip related to ad targeting headwinds, aka, Apple’s AppTrackingTransparency. But what... Continue reading »
by AdExchanger Guest Columnist // May 12th, 2021 //
»
Here’s What Apple Is Planning For SKAdNetwork 3.0 As Part Of iOS 14.6

It’ll be hard to beat the drama that surrounded the release of iOS 14.5 on Monday. But the beat goes on, and the beta of iOS 14.6, which includes a feature update for the third version of SKAdNetwork, is waiting in the wings. SKAdNetwork is Apple’s limited (and therefore privacy preserving) solution for attribution on... Continue reading »
by Allison Schiff // April 27th, 2021 //
»
SKAdNetwork Adoption Rises, But Still Too Low For Devs To Avoid Disruption

Most advertisers and ad networks aren’t ready to support Apple’s AppTrackingTransparency (ATT) framework or SKAdNetwork despite an impending “early spring” deadline. [If Apple is a stickler, the first day of spring is March 20.] Based on an internal audit of its clients and partners, mobile measurement provider Branch found that just 1.05% of advertisers are... Continue reading »
by Allison Schiff // March 2nd, 2021 //
»
Apple appears to be providing its homegrown ad network with more granular measurement functionality that what everyone else will get through SKAdNetwork.
Is Apple Giving Its Own Ad Network An Unfair Advantage?

Apple appears to be providing its homegrown ad network with more granular measurement functionality that what everyone else will get through SKAdNetwork. Specifically, the Apple Ads Attribution API payload field will include two parameters that are important for optimization – creativeSet ID and keywordID – but totally absent from SKAdNetwork postbacks. Without creativeSetID, advertisers won’t know which... Continue reading »
by Allison Schiff // February 4th, 2021 //
»
SKAdNetwork is entering its final form, though details are scant.
Despite Two Upcoming Features, SKAdNetwork Is Still Designed To Be Limited

SKAdNetwork is entering its final form, though details are scant. Apple recently updated its page dedicated to user privacy and data use to reflect its plan to add support for view-through attribution for video, audio and interactive ads in apps by “early spring” 2021. Apple will tie these attribution capabilities to creative measurement, so developers... Continue reading »
by Allison Schiff // January 29th, 2021 //
»
Devs Are So Behind On Post-IDFA Prep That This Mobile DSP Had To Create Its Own App To Test SKAdNetwork

So few publishers and advertisers are ready for Apple’s forthcoming IDFA changes that mobile DSP Jampp had to develop its own app just to run live tests of SKAdNetwork. SKAdNetwork is Apple’s privacy preserving attribution API for iOS 14. Once Apple implements its AppTrackingTransparency (ATT) framework, which will require advertisers and publishers to get an... Continue reading »
by Allison Schiff // January 26th, 2021 //
»
The Two Approaches To Identity, And What They Mean For Pubs

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joel Meyer, Chief Architect at OpenX.  While there’s no clear cut answer around what the future of audience targeting will look like, practically every proposal is supported by one of two... Continue reading »
by AdExchanger // January 21st, 2021 //
»
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