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»Target

Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped.  Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the… Continue reading »
by AdExchanger // June 8th, 2022 //
»
Window Shopping: How Retailers Are Rethinking Their Businesses For The Digital Age

American retailers approached the 2021 holiday season in a serious test-and-learn mode. But that mode is done. The Q4 results are in. Across the board, retailers are investing heavily in first-party data assets (aka their loyalty and membership programs) and in first-party data vehicles like retail media platforms. For many, these investments are still just… Continue reading »
by James Hercher // March 28th, 2022 //
»
The New Normal Is Actually … The Same Old Normal; Can Europe Deworm The Apple?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spare Me Your Change Welcome to the new normal!  Actually, forget the exclamation mark. It’s the same old normal.  There are countless examples of so-called dramatic changes in how people shopped and spent their time throughout 2020 and 2021 – Zoom, Peloton, sweatpants,… Continue reading »
by AdExchanger // March 23rd, 2022 //
»
A $100 Million Retail Media Upstart; Publishers Are AMPing Down

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swiftly Goes The Retail Long Tail The retail media startup Swiftly raised $100 million, on top of $20 million raised since 2019. It’s an eye-popping number, despite no valuation, and will cheer other retail advertising startups that hope smaller chains can seize the… Continue reading »
by AdExchanger // March 9th, 2022 //
»
klover pays users for data
How Financial Services App Klover Compensates Its Users For Their Data

In the data-centric online ecosystem, it’s typical for app users to feel like they’re a product being sold to advertisers. The financial services app Klover is betting it can flip that dynamic by offering to compensate people for their data when they use the Klover app. Paying for data is one piece of Klover’s app,… Continue reading »
by Anthony Vargas // January 28th, 2022 //
»
BOPIS To The Rescue!
Podcasts Encounter Programmatic Placement Problems; Video Game Marketing Levels Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Of Hearing Podcasters are rushing to add programmatic to their bag of monetization tricks. But they’re confronting familiar issues for publishers when software decides what ads to run and where, The Verge reports. An ad for HBO’s “The Sex Lives of College… Continue reading »
by AdExchanger // January 5th, 2022 //
»
2020: The ongoing pandemic is accelerating the growth of ecommerce. Amazon: Hold my beer.
Amazon A ‘Catalyst For Change’ In Retail Media

Amazon provided the spark for a surge in retail and commerce-based advertising. That surge has now reached fever pitch as other online retailers, including Walmart, CVS and Target, launch ad platforms in pursuit of incremental advertising revenue. It’s working. Already advertisers are spending $5 billion annually on non-Amazon retail media platforms, according to Forrester Research.… Continue reading »
by Tony Rifilato // April 23rd, 2021 //
»
Shopping For Retail Media? Browse The Lessons Learned From Search Marketing First

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Wiener, CEO at Profitero. Hardly a material line item a year ago, retail media is the new black – capturing the attention of brand marketers, and getting them to open… Continue reading »
by AdExchanger // January 19th, 2021 //
»
The Rise Of The Retail Media Sellers: Data-Rich, Inventory-Light, But Here To Stay

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, CCO at Mediaocean. Closed ecosystems such as Facebook, Amazon and Google are likely the prevailing structure for media in the next decade, due to privacy-centric regulatory and policy shifts.… Continue reading »
by AdExchanger // December 15th, 2020 //
»
Brands Must Devise Different Strategies For Amazon, Social Media And The Open Web

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, Chief Strategy Officer at AcuityAds. Since the advent of One-Click checkout, advertisers have realized that awareness, consideration and purchase can all happen in seconds for consumable products. Thus, the… Continue reading »
by AdExchanger // September 15th, 2020 //
»
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