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»Target

Shopping For Retail Media? Browse The Lessons Learned From Search Marketing First

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Wiener, CEO at Profitero. Hardly a material line item a year ago, retail media is the new black – capturing the attention of brand marketers, and getting them to open... Continue reading »
by AdExchanger // January 19th, 2021 //
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The Rise Of The Retail Media Sellers: Data-Rich, Inventory-Light, But Here To Stay

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, CCO at Mediaocean. Closed ecosystems such as Facebook, Amazon and Google are likely the prevailing structure for media in the next decade, due to privacy-centric regulatory and policy shifts.... Continue reading »
by AdExchanger // December 15th, 2020 //
»
Brands Must Devise Different Strategies For Amazon, Social Media And The Open Web

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, Chief Strategy Officer at AcuityAds. Since the advent of One-Click checkout, advertisers have realized that awareness, consideration and purchase can all happen in seconds for consumable products. Thus, the... Continue reading »
by AdExchanger // September 15th, 2020 //
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Programmatic Ad Spend Rebounds; Pubs Brace For Pain As IDFA Wanes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Please Programmatic ad spend is up from the trough of the pandemic. Through the end of July, total programmatic spend grew 11% since April, and the number of advertisers running programmatic ads increased 36% since January, according to MediaRadar. That’s a rebound from... Continue reading »
by AdExchanger // August 31st, 2020 //
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Peacock Debuts After Pandemic Pivot; Target And MTV Put BLM On Blocklist

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Shows Its Feathers NBCUniversal’s Peacock, which goes live tomorrow, was supposed to debut around the 2020 Tokyo Olympics – until the coronavirus pandemic ensured there would be no 2020 Olympics. Business Insider details how NBCU rearchitected its Peacock marketing campaign with the Olympics... Continue reading »
by AdExchanger // July 14th, 2020 //
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Target And Walmart Earnings Show How American Shopping Has Been Reset

Walmart and Target, which both reported quarterly earnings this week, underscore how American shopping habits are being reshaped. Walmart and Target both saw a double-digit increase in average cart value (16.5% and 12.5%, respectively) and a single-digit decline in the number of transactions, since people stocked up with fewer shopping trips. Older Americans also boosted... Continue reading »
by James Hercher // May 20th, 2020 //
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Online Grocery Shopping Skyrockets; Upfront Spending Could Sink 33%

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Add To Cart Online grocery shopping is exploding. More than a third of Americans bought groceries online for the first time in the last month, and they have spent more on grocery delivery each week as lockdowns drag on, The New York Times reports.... Continue reading »
by AdExchanger // May 14th, 2020 //
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Retail Headwinds That Are Actually Tailwinds; Facebook Under The Gun On Political Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Retail Wags The Dog A couple of seemingly pessimistic updates for Walmart and Target might actually demonstrate how those retailers are forming more mature strategies for taking on ecommerce … which mainly means Amazon. Target+, the store chain’s third-party marketplace – aka, an... Continue reading »
by AdExchanger // November 25th, 2019 //
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How AB InBev, Target And Bank Of America Use Customer Data To Inform Messaging

The use of data in creative messaging has been talked about for years. But marketers are finally acting. At the ANA Masters conference in Orlando, Florida, last week, they showed how they create relevant messages and drive growth by using customer data. Marketers want data analysis to be “always-on,” instead of through formal market research... Continue reading »
by Sarah Sluis // October 8th, 2019 //
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Target's Digital Ad Platform Goes Programmatic; Here's Who's In Charge At Snap

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bull’s-Eye Targeting If you want to use Target’s first-party data, you don’t need to use Target’s DSP – just the SSP where it has its data loaded. Competitors (ahem, Amazon) force advertisers onto an owned DSP to activate segments such as “electronics purchasers,” for... Continue reading »
by AdExchanger // June 18th, 2019 //
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