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»Premion

TEGNA’s OTT Division Eyes Blockchain, Verification And The Customer Experience

Jim Wilson is a big believer in the blockchain. As president of Premion, the over-the-top ad buying platform of local TV broadcaster TEGNA, he helped ink a deal with blockchain startup MadHive in early March to cut off the potential for ad fraud in the OTT space. He also sits on the board of the... Continue reading »

by Allison Schiff // March 14th, 2019 //
»
Frequency Capping Is Far From Solved In Connected TV

Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across video providers is a work in progress. But despite the industry’s recognition that consumers demand better ad experiences, many viewers find themselves bombarded with the same ad. Worse, those ads sometimes run within the same... Continue reading »

by Kelly Liyakasa // January 16th, 2018 //
»
The Path Toward Standardization In OTT Advertising

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jim Wilson, president at Premion, a division of Tegna Inc. It has been a pivotal year for over-the-top (OTT) advertising. Advertisers are following the eyeballs, and significant ad dollars are shifting from cable to OTT.... Continue reading »

by AdExchanger // December 18th, 2017 //
»
After The Gannett Spinoff, Tegna Builds Up Its OTT Ads Business

After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused on over-the-top advertising in regional and local markets. Premion initially used Tegna’s 700-person sales force but is now bulking up with dedicated sales staff. “We just brought on a regional sales director... Continue reading »

by Kelly Liyakasa // January 30th, 2017 //
»
 

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