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»Vivendi

Alexandre Tan, VP of advertising and brand partnerships at Gameloft & Maryline Pellerin, insights director at Vivendi Brand Marketing
Gameloft: ‘Gamers Are Not Just Gamers, They’re Consumers’

Gaming might have an audience of all ages, but if a brand is just going to slap an ad into a game, then it might as well not bother. “If you just want to run a simple media activation, frankly, you don’t need gaming for that – media can run anywhere,” said Alexandre Tan, VP of... Continue reading »

by Allison Schiff // August 19th, 2020 //
»
Dailymotion Programs A New Programmatic (And Publisher) Strategy

The French video platform Dailymotion is a fraction of Google’s size – YouTube’s 1.5 billion-plus monthly viewers dwarf Dailymotion’s 300 million. But scale isn’t stopping the company from repositioning its platform to woo US advertisers and publishers from the dominant video-sharing site. Breaking into a video market ruled by streaming video services such as Netflix... Continue reading »

by Kelly Liyakasa // November 9th, 2017 //
»
Family Ties: Vivendi Bids To Acquire Havas

French media conglomerate Vivendi on Thursday made a bid for the Bolloré Group’s 60% stake in agency holding company Havas at roughly 9.25 euros per share. The offer values the Bolloré Group’s stake at 2.36 billion euros. Read the release. Yannick Bolloré is CEO of Havas and the son of Vincent Bolloré, chairman and CEO... Continue reading »

by Alison Weissbrot // May 11th, 2017 //
»
Vivendi Gains YouTube Competitor With Dailymotion Acquisition

French media holding company Vivendi revealed Monday it had acquired an 80% stake in French carrier Orange’s video-streaming site Dailymotion, in a deal worth about $241 million. Negotiations had been underway since April, according to several reports. The owner of Universal Music Group and pay-TV company Canal+ Group swooped in where Yahoo left off – Marissa... Continue reading »

by Kelly Liyakasa // July 1st, 2015 //
»
 

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