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»google display network

The Walled Gardens Are Eating Open Programmatic – Here’s How They Do It

Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the open internet. Although programmatic is growing year over year, independent ad tech players are increasingly fighting over the remaining crumbs while the walled gardens cut... Continue reading »

by Allison Schiff // May 17th, 2019 //
»
Google Leans On Machine Learning And Scale For Smarter Display Ads

Google rolled out a machine learning-powered display product called Smart display campaigns on Thursday. The product is now generally available to all advertisers buying native, image or text ads across the Google Display Network (GDN). Smart display campaigns are accessible via AdWords and reach more than 3 million GDN sites and apps on GDN now.... Continue reading »

by Kelly Liyakasa // April 20th, 2017 //
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Google Debuts ‘Real-Time Ads’ To Drive Live Engagement

Google sounds more and more like Twitter, heralding ways marketers can tap into live events for engagement. As such, the company on Wednesday rolled out a new ad product called Real-Time Ads at a press event in New York. With Real-Time Ads, Google aims to capitalize on the ripple effect of live events, such as... Continue reading »

by Kelly Liyakasa // January 20th, 2016 //
»
Merkle|RKG Benchmark Report: Google And Facebook Display In Review

Merkle|RKG’s Digital Marketing Report, released this week, notes strong disparities between the display ad effectiveness and cost of rivals Google and Facebook. In short, Facebook drives conversion rates, but Google is among the cheapest on a CPC basis. Though Google click growth dipped to 0.2% YoY, the Google Display Network (GDN) pulled 11% of all... Continue reading »

by Liz Rowley // April 23rd, 2015 //
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Google Display Network Adds Viewability-Only Selection

In an effort to solidify the stature of its ad viewability offerings, the Google Display Network now allows advertisers to choose to buy only viewable impressions. The addition of the viewability-only option also reflects the demands of Google’s marketing partnerships. "We've been making a number of investments to make digital work for brands [including introducing... Continue reading »

by David Kaplan // December 12th, 2013 //
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Google Responds On New Google Display Network Reserve Strategy

Google SVP of ads Susan Wojcicki announced the launch in Q1 of Google Display Network Reserve on last Thursday's Google Q1 2011 earnings call. The new initiative enables media buyers to acquire display ad inventory in the future, also known as "guaranteed" buying. Read more from the call here. A Google "spokesperson" provided the following... Continue reading »

by AdExchanger // April 18th, 2011 //
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Google Display Network Swallows GCN; Privacy Startups Are The Rage; How-To-ing Display Advertising

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Display Gets Makeover The Google Content Network went into the re-branding machine as Google looks to align its products and services associated with display advertising. Now known as "Google Display Network," VP of Product Management Neal Mohan writes on the Inside AdWords blog,... Continue reading »

by AdExchanger // June 21st, 2010 //
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