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»P&G

Prog.IO Digital: P&G’s Media Strategy, NYT Reconciles Subscriptions With Ads – And How To Build A CDP

Day Four of AdExchanger’s Programmatic.IO Digital conference brought the goods with perspectives from up and down the supply chain. There was insight into P&G’s media spending strategy, a deep dive on how The New York Times reconciles ad sales with the buildout of a team, a knowledge drop on how identity infrastructure works – and... Continue reading »
by Ryan Joe // October 16th, 2020 //
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Vicky Chang headshot
Upfront Avoidance Should Be NBD To Shrewd TV Advertisers

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Vicky Chang, director of media buying and planning at Tatari. The TV industry was undergoing a sea change before the pandemic. Now, the future is even less clear. Viewership is up, but it’s buoyed... Continue reading »
by AdExchanger // October 8th, 2020 //
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AdExchanger Talks: P&G Senior Director Eric Austin

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The downfall of digital identifiers – and the question of what will replace them – is being closely followed by agencies, publishers and ad tech. Are brands paying as much attention? Well, the world’s largest advertiser most certainly... Continue reading »
by Zach Rodgers // August 3rd, 2020 //
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Danilo Tauro headshot
Reducing Advertising Waste Requires Better Verification In These 3 Areas

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danilo Tauro, global director of media, tech and data at Procter & Gamble. Is advertising waste being driven by lack of technology, incentives, capabilities or all of the above? To... Continue reading »
by AdExchanger // July 16th, 2020 //
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How Brands Can Join The Fight For Racial Equality Without Being Tone-Deaf

  Advertisers responded to COVID-19 with cookie-cutter platitudes, such as “In these uncertain times” and “We’re in this together.” Now, the same brands are grappling with how to respond to protests across the country in the wake of George Floyd’s murder by Minneapolis police department officials. The challenge goes beyond whether an advertisement is on... Continue reading »
by Alison Weissbrot // June 4th, 2020 //
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Demand-Side Platforms In 2020: Network Effects And Risk Of A Winner-Take-All Market

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danilo Tauro, global media manager at Procter & Gamble. The top demand-side platforms (DSPs) have grown substantially in the last few years, boosted in part by the growing integration of... Continue reading »
by AdExchanger // April 27th, 2020 //
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P&G's Billie Acquisition Bolsters DTC Category; Microsoft Moves Into Retail Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wind In DTC’s Sails Procter & Gamble’s acquisition of Billie, a shaving and body care startup focused on women, has given a boost to the DTC entrepreneur and investor community. Terms of the deal were not disclosed, so it’s unclear if it even was... Continue reading »
by AdExchanger // January 10th, 2020 //
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Marketers Are Going Straight To Exchanges For Ultimate Data Transparency

As marketers seek more transparency into their programmatic buys, they’re bypassing their demand-side platforms and going straight to exchanges and publishers to ask for log-level data about the bids they’ve won and lost. More than a dozen of the most hands-on, sophisticated marketers – including P&G, L’Oréal, T-Mobile and Bayer – are leading the charge.... Continue reading »
by Sarah Sluis // October 24th, 2019 //
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Brands Like P&G And Diageo Are Actually Doing Something About Media Quality (Or The Lack Thereof)

Diageo has an internal mantra: “Responsible media performs.” “When was the last time irresponsibly sourced media was good for anybody?” said Joshua Nafman, head of global media buying and operations at Diageo, on stage at AdExchanger’s Programmatic I/O conference in New York on Wednesday. Yet, ad buyers hunting for scale have spent years avoiding the... Continue reading »
by Allison Schiff // October 17th, 2019 //
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After Transparency, P&G’s Pritchard Has A New Mission: Getting A Signal Into The Walled Gardens

This summer, P&G posted the best quarter of sales growth in a decade, and its stock price has nearly doubled since spring 2018. To create that growth, P&G is increasingly grabbing the reins, Chief Brand Officer Marc Pritchard told attendees at the ANA Masters of Marketing in Orlando, Florida, on Friday. P&G’s progress came after... Continue reading »
by Sarah Sluis // October 7th, 2019 //
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