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»CPG Advertising

Vizio To Use Nielsen On Its Smart TVs; Magnite Sees Big CTV Boost

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nielsen Gets The Nod Vizio is tapping Nielsen to measure its advanced TV campaigns as the CTV space heats up. Read the release. Vizio Ads, the company’s advertising business, will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience... Continue reading »

by AdExchanger // November 18th, 2020 //
»
Unilever Overhauls Advertising And Innovation For Post-COVID World

Unilever’s sales and marketing channels are shifting rapidly during the pandemic, and these changes will be a permanent part of the business, executives told investors on the company’s earnings report on Thursday. “Online shopping, especially online grocery shopping, will not revert to pre-COVID levels once social restrictions are no longer in place,” said CEO Alan... Continue reading »

by James Hercher // July 23rd, 2020 //
»
Del Monte CMO Elana Gold Talks Real-World And Media Supply Chains

AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. In March, Elana Gold took over the chief marketer role at Del Monte Fresh, one of the major US fruit and produce companies, with big plans to promote whole new product lines, like a... Continue reading »

by James Hercher // July 14th, 2020 //
»
 

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