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»doubleclick

Podcast: Ad Tech Fan Fic

What if Microsoft, and not Google, had acquired DoubleClick in 2007? What if Facebook hadn’t given up on its Atlas and LiveRail acquisitions? What if YouTube had stayed independent? In this episode, Beeswax CEO Ari Paparo comes to the studio for a game of “what if,” applying his encyclopedic knowledge of ad tech to a... Continue reading »
by Zach Rodgers // May 13th, 2019 //
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DoubleClick No More! Google Renames Its Ad Stack

Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for enterprises, Google Ads for small and medium-sized businesses and Google Ad Manager for large publishers. The transition will begin in mid-July. This transition will... Continue reading »
by Sarah Sluis // June 27th, 2018 //
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AT&T Fuels Its Direct-to-Consumer Video Dreams; Pubs Pivot Away From Viral Vids

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Otter Acquisition Most people are still busy digesting news of AT&T’s $1.6 billion acquisition of AppNexus – but the telco already has another little deal up its sleeve. AT&T is in the process of securing full ownership of Otter Media, the streaming media company... Continue reading »
by AdExchanger // June 27th, 2018 //
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Apple Plans Ad Net; DoubleClick Bolsters Digital Audio

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Bite Apple has discussed a potential in-app ad network to target audiences based on keywords – similar to its current App Store search business – and drive app downloads. Snap, Pinterest and others have been approached about the idea over the past year,... Continue reading »
by AdExchanger // June 4th, 2018 //
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Comcast and Viacom Form Multi-Year Partnership On Advanced Ads

Viacom on Monday formed a multi-year agreement with Comcast’s advanced ads business, FreeWheel, to expand its use of the tech platform. Previously, Viacom used FreeWheel to power digital ad decisioning, but now, it will also use FreeWheel’s operating system to manage yield and grow revenue across live TV, set-top box and video-on-demand inventory. In addition,... Continue reading »
by Kelly Liyakasa // April 23rd, 2018 //
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Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue

Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series. Although Penske’s video mix is diversified, monetizing that inventory to its fullest potential can be... Continue reading »
by Kelly Liyakasa // February 12th, 2018 //
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Flashtalking Merges With Spongecell To Fuel US And Global Expansion

Rich-media ad server Flashtalking has merged with the dynamic creative optimization (DCO) specialist Spongecell. Terms of the deal, announced Monday, were not disclosed. As a combined entity, the two companies should gain more dominance in the US and internationally. Flashtalking is based in the United Kingdom, and works with blue chip brand clients like Lowe’s,... Continue reading »
by Kelly Liyakasa // January 29th, 2018 //
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Google Extends YouTube Measurement System To DoubleClick And GDN

Google’s YouTube measurement system, Ads Data Hub, now works with media bought through DoubleClick and the Google Display Network (GDN). Ads Data Hub is designed to provide insights into ad spend and campaign performance across Google properties while respecting user privacy. It is meant to solve inconsistencies in measurement that have emerged (especially in mobile)... Continue reading »
by Kelly Liyakasa // May 24th, 2017 //
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Amazon Surges In The Crowded DSP Space, According To Advertiser Perceptions Survey

The demand-side platform (DSP) category underwent expected consolidation in the past year, with The Trade Desk’s IPO and formerly independent players like TubeMogul, Turn and Adelphic gobbled up by Adobe, Singtel and Time Inc., respectively. But just because the DSP space has matured doesn’t mean it can’t surprise you. This year, that surprise comes from... Continue reading »
by James Hercher // March 30th, 2017 //
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Google Pushes Programmatic Guaranteed And Here's How It Works

Since launching "programmatic guaranteed" at the 2015 DoubleClick Leadership summit, Google says demand for programmatic execution of direct deals has skyrocketed. In the last 10 months alone it has quadrupled the number of video impressions served on a programmatic guaranteed basis. More recently, it opened this mode of buying to a wider set of customers,... Continue reading »
by Kelly Liyakasa // November 21st, 2016 //
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