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»Susan Wojcicki

At Its 2019 Brandcast, YouTube Touts Its Big Screen Reach

  For YouTube, it’s all about the big TV screen. At least, that was the messaging the Google-owned video platform pushed during its Brandcast event Thursday evening at Radio City Music Hall, where CEO Susan Wojcicki trotted out the stats. “The 2 billion users who log into YouTube each month are watching their favorite content... Continue reading »
by Alison Weissbrot // May 3rd, 2019 //
»
Sridhar Ramaswamy Makes His Mark On Google's Ad Business

It's been nine months since Susan Wojcicki was named CEO at YouTube, clearing the path for Sridhar Ramaswamy to take full control of Google's $50 billion-plus advertising business. As org changes go, it was a doozy. YouTube would get a proven leader to take it to the next level – by investing in talent and courting new... Continue reading »
by Zach Rodgers // November 24th, 2014 //
»
Google To Brand Advertisers: We Care About YouTube Creators

Google is walking the walk when it comes to promoting YouTube personalities. After hearing from agencies that it was not acting swiftly enough to tout its own programming, the video platform embarked this month on a “massive” TV, print and out-of-home campaign starring several of its high-profile personalities (YouTube calls them creators) that target Millennial... Continue reading »
by Kelly Liyakasa // May 1st, 2014 //
»
Among New YouTube Chief’s First Challenges, Addressing Measurement

Google’s shift of ads and commerce chief Susan Wojcicki Wednesday to SVP of YouTube, which has 20.5% stake in the US video ad market, and which eMarketer estimated had $5.6 billion in gross ad revenue last year, comes at a critical time for the online video platform. With Wojcicki’s appointment, Salar Kamangar, SVP of YouTube... Continue reading »
by Kelly Liyakasa // February 5th, 2014 //
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Google Ad Chief Susan Wojcicki Promises New Ad Formats, More Optimization For AdSense

Web publishers using Google’s AdSense program will get new ad formats and better tools for optimizing ads on their sites in coming months and years, Google’s ad chief promised Monday. Susan Wojcicki, Google’s senior vice president of advertising and commerce, hinted at the improvements during a live video Google Hangout on Tuesday celebrating the official... Continue reading »
by Robert Hof // June 18th, 2013 //
»
IAB ALM: Forget 'Big,' We Just Want Data We Can Use

Maybe the Interactive Advertising Bureau should have titled its Annual Leadership Meeting, "Data, Data Everywhere And Not A Terabyte To Think." This year's theme was how Big Data can complement or conflict with big advertising – i.e., creative ideas. The general takeaway was that yes, the two sides can inform and influence each other, but... Continue reading »
by David Kaplan // February 28th, 2013 //
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