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»Brad Bender

Google's Ad Business Undergoes Massive Reorganization

Google’s advertising chief Prabhakar Raghavan is reorganizing Google’s ads business – and adding new heads of measurement and privacy, according to multiple AdExchanger sources. As part of the reorg, he’s re-visualizing the company as four “concentric circles.” The innermost circle is Google’s owned-and-operated properties, including search and YouTube. The next circle outside of that is... Continue reading »
by Sarah Sluis // September 20th, 2019 //
»
Google’s Buy-Side Boss: ‘There Are Issues Preventing Us From Growing As An Industry’

Brad Bender will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. Google’s rallying cry for 2018? Better and possibly fewer ads. While that theory may seem counterintuitive for a company whose revenues come almost exclusively from advertising, rethinking the ad experience may mean recutting standard formats or reducing... Continue reading »
by Kelly Liyakasa // January 9th, 2018 //
»
Google Leans On Machine Learning And Scale For Smarter Display Ads

Google rolled out a machine learning-powered display product called Smart display campaigns on Thursday. The product is now generally available to all advertisers buying native, image or text ads across the Google Display Network (GDN). Smart display campaigns are accessible via AdWords and reach more than 3 million GDN sites and apps on GDN now.... Continue reading »
by Kelly Liyakasa // April 20th, 2017 //
»
Google’s Brad Bender Takes Steps To ‘Democratize Programmatic’ For Buyers

Google is building a technology platform that will underpin two of its buy-side solutions: DoubleClick Bid Manager (DBM), a DSP and ad server for large advertisers, and Google Display Network (GDN), where search advertisers and small advertisers play. “We think there are huge opportunities to democratize programmatic for Google Display Network buyers,” said Brad Bender,... Continue reading »
by Sarah Sluis // June 23rd, 2016 //
»

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