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»merkle

Merkle Acquires LiveArea, A $250 Million Bet On Commerce Integrations

Dentsu-owned Merkle has acquired LiveArea, an experiential commerce agency, for $250 million, the companies said Tuesday. Merkle will add LiveArea’s 590 employees to its roster. LiveArea works with retailers and brands, though mostly retailers, on commerce and marketing. It provides design and creative strategy, but its primary offering integrates customer data with ecommerce tech such... Continue reading »
by James Hercher // July 6th, 2021 //
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Kerri Driscoll, VP of marketing strategy, Merkle
Apple’s Privacy Change to Email – And How Marketers Should Respond

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Kerri Driscoll, VP of marketing strategy at Merkle. At Apple’s Worldwide Developers Conference, Apple announced its intention to put additional privacy parameters in place for email with its Mail Privacy... Continue reading »
by AdExchanger Guest Columnist // June 21st, 2021 //
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What Marketers Must Consider Before Diving Into Advanced TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andy Fisher, head of Merkury Advanced TV at Merkle. With the deprecation of third-party cookies and its implications on media targeting, advertisers are increasingly looking for opportunities to leverage both their first-party data and... Continue reading »
by AdExchanger Guest Columnist // April 12th, 2021 //
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Transitioning To In-House Is All About Creating A Data-Driven, Tech-Enabled Media Model

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Serge Del Grosso, SVP of media services at Merkle. 2020 has forced the marketing and advertising industries to re-evaluate the client/agency relationship. This has been especially true as marketers continue... Continue reading »
by AdExchanger // March 3rd, 2021 //
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Real Or Relevant Time? Making The Best Choice For Customer Needs

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, VP, chief solution architect at Merkle. Marketers want to be able to do more in real-time, but can they truly understand and explain what that means and the... Continue reading »
by AdExchanger // January 6th, 2021 //
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Samsung Ads Launches Auto-Focused Measurement Tool For Linear And Streaming TV

Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in different silos. General Motors is the first advertiser to use the tool as part of a pilot program, which includes an integration with... Continue reading »
by Tony Rifilato // December 15th, 2020 //
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Michael McLaren headshot
B2B Marketers Must Take Personalization Further Than Their B2C Peers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael McLaren, global CEO, B2B Group, at Merkle. As more customer engagements move away from in-person contact to digital channels and virtual environments, the trends that were already driving the need for... Continue reading »
by AdExchanger // September 29th, 2020 //
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Podcast: Loss Of Events Has Been Brutal For B2B Marketers

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. How are B2B marketers faring with the discontinuation of live events? Pretty badly, turns out. “Events in 2019 and prior was typically 40% of a typical B2B company’s marketing budget. A very good B2B event is an extremely... Continue reading »
by Zach Rodgers // September 14th, 2020 //
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COVID-19 brand strategies
COVID-19 Whiplash: Brand Strategies Are Shifting Again As Cases Rise

It never ends. COVID-19 outbreaks and lockdowns of varying degrees in states such as Texas, Florida, Arizona and California mean advertisers must once again adapt their strategies. After pausing media spend in March and April, advertisers tentatively returned in late May. But the rise of coronavirus cases in more than 30 states means they’re accelerating... Continue reading »
by Alison Weissbrot // July 14th, 2020 //
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Merkle’s Evolution, From Direct To Digital

  Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts.  When Merkle launched as a direct and database marketing agency 30 years ago, it had no idea how relevant these skill sets would be to digital marketing in the future. Fast-forward to today, and Merkle’s expertise handling first-party data, building CRM databases and... Continue reading »
by Alison Weissbrot // June 10th, 2020 //
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